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Budweiser goes red, white and blue ahead of Memorial Day


Budweiser's limited-edition red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

Beginning now through Aug. 15, fans can enter a code contained inside specially marked packages of Budweiser on, which will trigger a $1 donation to Folds of Honor. Budweiser and its wholesalers have managed to raise almost $10 million for military families since first partnering with the organization in 2010.

"The most important thing we as Americans can do is let military families know we haven't forgotten the sacrifices they and their loved ones have made for our freedom," said Major Dan Rooney, founder, Folds of Honor Foundation. "Thanks to the longstanding commitment of Budweiser and its network of wholesalers, thousands of people have been able to pursue their dreams and recognize achievements that may have before seemed impossible."

Budweiser also is encouraging consumers to support military families through a series of auctions on Bids can be placed on exclusive experiences from Budweiser, which range from a go-cart race with Kevin Harvick to tickets to a MLB All-Star game.

"Budweiser celebrates America and our military every single day, but this summer is especially important as we welcome thousands of troops home from overseas," said Brian Perkins, VP Budweiser. "Our ultimate goal is to make it possible for everyone to say thank you, whether it's by triggering a donation to Folds of Honor with a case of Budweiser, bidding on an auction item or attending an event with the Budweiser Clydesdales. The sacrifices made by our military and their families are deserving of a nationwide salute."

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