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CoreMedia upgrades digital engagement tool


Tampa, Fla. - CoreMedia, a web content management (WCM) company, has released CoreMedia LiveContext 2.0, a next-generation digital engagement application integrated with IBM WebSphere Commerce that empowers e-commerce and marketing professionals to transform their online stores with deeper, more visually appealing and immersive experiences.

CoreMedia LiveContext 2.0 allows businesses to leverage experiential commerce to connect customers with an engaging experience through the seamless blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty. The application has three foundational components of visual engagement, immersive content, and incremental integration.

“Meeting today’s savvy shoppers’ demands takes innovation, creativity and storytelling,” said Glenn Conradt, VP of global marketing at CoreMedia. “By integrating with IBM WebSphere Commerce, we are providing the necessary tools to ensure businesses can build a strong emotional connection to their customers while delivering an intimate shopping experience.”

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