Digital Marketing

New York -- Xcel Brands announced the launch of the first Isaac Mizrahi New York e-commerce website, IsaacMizrahi.com.

Phase one of the user-friendly website will offer a wide array of Isaac Mizrahi New York product offerings including women's sportswear, dresses, footwear, handbags, eyewear, watches, tech accessories and fragrance. Additionally, a dedicated section of the website will consolidate the brand's recent social media feeds, providing a view into what inspires Isaac's style.

Bebe stores cited various factors, among them severe weather conditions that caused 136 store closures, the shuttering of 19 unproductive stores and the timing of Easter in late April, as contributing to its 17.2% net sales decrease in the third quarter from the prior-year quarter.  

Net sales dropped to $93.5 million from $112.9 million for the third quarter a year ago. Comparable store sales for the quarter decreased 5.7%. The sales decrease, according to the company, was also fueled by one fewer retail week in January in the current fiscal year.

Woodland Hills, Calif. — NewMark Merrill Companies has announced that Heather Danko and Danielle Bovard have received the Certified Marketing Director designation from the International Council of Shopping Centers.

The CMD designation is awarded for expertise in multiple disciplines including marketing management, research, marketing plan implementation, public and community relations, advertising, and media buying.

Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.

Virgin Mobile has entered into a partnership with Banana Republic that will offer its Canadian members the newest looks from the brand for less.

Starting today through Dec. 31, Virgin Mobile members will receive 20% off any one full-priced item at Banana Republic stores across the country.

Interactions, a leading global integrated sales and marketing programs developer, has appointed David Zierman as director of insights.
 
Based in San Diego, Zierman will lead the company’s market research efforts including managing primary data collected via Mystery Shopping, Customer Intercept Surveys, Web Based Surveys, electronic customer satisfaction surveys (bottom of the receipt surveys) and Retail Audits. He will be responsible for the organization’s P&L as well as business development and operations.
 

Cole Haan has launched its Dog Days of Summer campaign in partnership with The Good Dog Foundation, a nonprofit organization that promotes the use of animal-assisted therapy using its certified therapy dog teams.

The brand enlisted a few canine friends from the foundation to star in the campaign. From Coco, a Yorkshire Terrier perched upon an upside down top hat, to Emma and Finn, two Mini Whoodles outfitted in white and blue polka dot bows, the dogs are shown alongside select pieces from Cole Haan's men's pre-fall collection.

Albuquerque, N.M. -- Consumers can shop for clothes categorized by astrological signs at the newly launched Fashionsofthezodiac.com, described as the world's first online store to organize its clothing and accessories by the 12 signs of the zodiac. The company expects to open a store early next year, in Denver.