Digital Marketing

LOS ANGELES, Calif. — The Coffee Bean & Tea Leaf, a leading specialty coffee and tea retailer, is leveraging wireless technology to retain existing customers and encourage new ones to come into their stores. 

The company will test wireless charging with Power Matters Alliance at select Los Angeles locations and plans to deploy wireless charging with PMA in dozens of California stores this quarter, with the aim of expanding nationally and internationally shortly thereafter.

EDISON, N.J. — Bare Necessities, an online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, has launched an interactive look book showcasing Wacoal’s intimates to entice tech-savvy shoppers with smartphones and tablets. 

New York -- Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. The temporary installation is designed to promote Target’s new Threshold brand and is completely furnished and accessorized with furniture, decor, and housewares from the collection.

The Glimcher Realty Trust pipeline is filled with open-air centers. "We're seeing a lot of opportunity in the market and even our own portfolio with open-air right now," said Michael P. Glimcher, chairman and CEO, Columbus, Ohio-based Glimcher.

Over the last three years, Glimcher has acquired five properties. Four were open-air. Today, open-air centers account for about 20% of the company's 29 properties.

Recently, Glimcher shared his insights about open-air and enclosed centers with Chain Store Age contributing writer Michael Fickes.

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

Here are some recommendations from Alan Dabbiere, chairman of AirWatch, for in-store mobility management:

• For corporate-shared devices, retailers should take into consideration how to reconfigure devices when they transfer from one employee to another.

NEW YORK — Target isn’t letting any grass grow under its feet when it comes to the suddenly hot category of home goods and home furnishings. The discounter has installed a giant, two-story dollhouse — some 21 ft. high and occupying some 1,500 sq. ft. of space — smack in the middle of Vanderbuilt Hall in New York City’s Grand Central Station. 

SAN DIEGO — Online fresh flowers retailer ProFlowers is launching a ProFlowers-branded store on eBay, extending its online reach.

The new ProFlowers eBay storefront features a broad assortment of fresh flowers, plants and product bundles including vases and chocolates, much like its existing online e-commerce site. Its eBay store also prominently features a “Deal of the Week” specially priced bouquet and vase.

Canton, Mass. -- Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.