Digital Marketing

With a name and a logo similar to another leading denim brand, Keirin Cut Jeans has turned to social media with a Kickstarter campaign to launch its new line.

Kyle Marchesseault was named director of marketing at Blueport Commerce, a company that describes itself as the omnichannel solution for the $78 billion furniture industry.

Former Talbots and Bloomingdales executive Lisa Gavales was named president and CEO of personalized gift retailer Things Remembered where she plans to further evolve the retailer’s omnichannel offering.

Things Remembered operates 600 stores nationwide that are integrated with its Web site to allow for online ordering and same day pick up. Gavales will join the company November 10 to fill the position being vacated by Michael Anthony. He is relinquishing the CEO title after eight years but will remain as chairman of the board.

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.

Martha Stewart Living Omnimedia and leading publisher Meredith Corporation have entered into a decade-long partnership that is being described as transformative.

Los Angeles -- More than half (63%) of U.S. online shoppers are not familiar with Chinese e-commerce giant Alibaba.com, according to a survey by Bizrate Insights, a division of Connexity (formerly Shopzilla).

Interestingly, respondents not familiar with the Alibaba brand or website skewed toward younger generations and women (who traditionally are the decision makers behind the lion’s share of retail).

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.