Digital Marketing

Chicago -- More than 80% of shoppers visit three or more channels to carry out CPG shopping, according to IRI’s new Times & Trend report, “Channel Migration: The Road to Growth Has Many Lanes”.   

Leading retail display manufacturer Menasha and in-store beacon technology provider Shelfbucks have joined forces to create “Smart Displays” that put powerful new shopper marketing capabilities in the hands of retailers and brands.

The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear.  The new multimedia campaign featuring Ringo will begin in Spring 2015.   World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials.   

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

Cowan joins Gilt.com from Starwood Hotels and Resorts global digital business team where he ran digital experiences for nine global brands and Starwood's SPG loyalty program in multiple languages and countries around the world. 

Austin, Texas -- Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative. The effort is spearheaded by seasoned marketing veteran Jeannine D’Addario, Whole Foods’ new global VP of communications.   

Indianapolis –- Simon malls will feature the Ziploop mobile shopping app during the 2014 holiday season. The app stores paper, cards, coupons and certificates and stores them on a mobile device, tablet or desktop.

 

Portland will be the proving ground this fall for a new mobile commerce initiative from Starbucks called Mobile Order and Pay that is part of the company’s broader effort to radically transform the retail experience.

Strong international growth offset a decline in domestic sales at WD-40 where the company produced its highest volume fourth quarter ever.

Total net sales for the period ended August 31, increased 4% to $97.6 million while full year sales increased 4% to $383 million. WD-40 has a strong international presence and the impact of currency exchange rates favorably impacted results. On a constant currency basis total net sales were $93.9 million for the fourth quarter and $377.7 million for the full fiscal year.