Digital Marketing

Edmonton, Alberta -- Lux Beauty Boutique is rolling out in-store mobile app SelfPay, which lets shoppers handle payment and look up product information on their own devices, enabling shopper-controlled in-store checkout from anywhere within a brick-and-mortar store. Lux Beauty Boutique will host a SelfPay launch party at its store on Dec. 6.  

New York -- Impact Architectural Signs completed a street-level, storefront signage project for Tiffany's in Chicago that served as a fall seasonal promotion to help sell upscale watches. The Michigan Avenue retailer used vinyl window graphics in which gold vinyl film was used to suggest a clock face.

Ottawa, Ontario -- Black Friday deep discounts could be a myth, with only a few retailers dropping prices on only a few categories. Some key findings from pricing intelligence technology provider 360pi based on Amazon's own assortment in eight categories, including TVs, video games, tablets and digital cameras, show that:

Jos. A. Bank slightly increased its net income to $13.6 million in the third quarter of fiscal 2013 from $13.3 million in the same period a year earlier. The retailer also saw its net sales grow about 6% to $247.5 million, from $232.8 million.

Same-store sales declined 0.1%, although direct marketing sales increased 23.5% and combined same-store and online sales increased 2.4%. Jos. A. Bank incurred $1.2 million of legal and professional expenses in connection with the company's bid to acquire The Men's Wearhouse.

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.

CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.

Created with retailers who are reluctant to leverage Facebook to offer discounts in mind, Smart Coupons for Facebook lets retailers know when an offer is received on Facebook, when it is viewed and when and where it was redeemed — which, according to CodeBroker, provides retailers with a comprehensive picture of the purchase funnel.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

New York -- Visa reported that Black Friday weekend e-commerce sales across smart phones, tablets and PCs conducted by U.S. Visa accountholders increased 30% to $7.8 billion.

The company also noted that Cyber Monday ruled the five-day period with spending on Visa cards up 28% to $2.6 billion while Thanksgiving Day saw a 30% jump to nearly $1 billion.

San Bruno, Calif. -- Walmart said that Cyber Monday 2013 was the biggest online sales day in its history.

The top-selling items at Walmart.com on Cyber Monday included the following: