Digital Marketing

New York -- Overall spending over Black Friday weekend was expected to hit $57.4 billion, according to the National Retail Federation, which is down 2.8% from last year’s $59.1 billion. It was the first spending decline on a Black Friday weekend since 2009. But there was some good news for retailers: Online sales soared over the holiday weekend.

The NRF estimated that 141 million Americans shopped during the four-day weekend, up 1.2% from a year ago.

Tablets, headphones and gaming hardware were the most frequently purchased consumer electronics products during a weekend which saw more than half of CE sales occur online.

The Consumer Electronics Association said 55% of U.S. adults who bought consumer electronics on Thanksgiving Day and Black Friday did so online, well ahead of the 45% who did so in 2012.

SodaStream International named veteran entertainment industry executive Scott Guthrie as regional general manager of the Americas reporting directly to CEO Daniel Birnbaum.

Canada's Jean Coutu Group is helping to bolster holiday sales with the launch of its "e-store window" inside the Longueuil Metro Station. Commuters will be able to shop a wall of deals using their smartphones with delivery before Dec. 24. 

Chef Boyardee is driving sales by partnering with Microsoft to offer customers a chance to win the highly coveted Xbox One.

Five daily winners will be selected between now and Feb. 18, 2014. Participants must visit www.winwithchef.com and enter the eight-digit code found on specially marked cans and microwave cups of Chef Boyardee.

The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.

Philipps and the Messy Melodies, Clorox's own band of comedic holiday carolers, will hit the streets of New York City to bring holiday “bleachable moments” to life through song.

Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.

Sears will be participating in KIIS FM's Jingle Ball 2013, Friday, Dec. 6 at LA Live in Los Angeles. The main event will include a Sears Style fashion show in the Jingle Ball Village.

San Francisco – U.S. retailers are showing cautious optimism for the upcoming holiday shopping season. According to a survey of 77 U.S, retailers in July 2013 with annual revenue of less than $20 million to $5 billion by e-commerce technology provider Baynote, 38% of respondents project an 11 to 20% year-over-year increase in online sales, with 22% predicting an increase of 21% or more.

Longueuil, Quebec -- Canadian drug store operator The Jean Coutu Group is looking to boost holiday sales and make shopping more convenient this holiday season with the launch of an “e-store” window inside the Longueuil Metro Station.

Located in the A Wing of the Longueuil Metro Station, a key public transit hub, the e-store window allows consumers to make holiday purchases online on the spot using their smartphones. Purchased items can be delivered to the address of their choosing before Dec. 24.