Digital Marketing

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.

Martha Stewart Living Omnimedia and leading publisher Meredith Corporation have entered into a decade-long partnership that is being described as transformative.

Los Angeles -- More than half (63%) of U.S. online shoppers are not familiar with Chinese e-commerce giant Alibaba.com, according to a survey by Bizrate Insights, a division of Connexity (formerly Shopzilla).

Interestingly, respondents not familiar with the Alibaba brand or website skewed toward younger generations and women (who traditionally are the decision makers behind the lion’s share of retail).

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.

Regional discounter Shopko has added a range of omnichannel capabilities to its retail operations just in time for what is expected to be the most digital Christmas ever.

Shopko announced the rollout of expanded omnichannel capabilities it said would provide shoppers more access to products, the ability to buy products on-line and ship them to store for free. The capabilities were extended to 310 of the company’s locations.

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

A delayed start to the shopping season is causing consumers to postpone their holiday purchases until Thanksgiving weekend, according to the 2014 Holiday Purchase Intentions Survey from global information company The NPD Group.