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Digital Marketing

  • Meijer gears up for Cyber Week

    Meijer is extending Cyber Monday into a weeklong sales event on Meijer.com, offering customers deep discounts and free shipping on orders of more than $75. The Midwestern retailer will offer Cyber Week savings from Sunday through Dec. 7.

  • Target gets jump on Cyber Week

    Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.

    Cartwheel is the digital savings program that allows guests to choose in-store offers and claim savings directly from their smartphones, which Target began rolling out earlier this year.

  • comScore: Online holiday spending off to solid start

    Reston, Va. -- For the holiday season-to-date (Nov. 1 - 24), $18.9 billion has been spent online using desktop computers, up 14% versus the corresponding days last year, according to comScore. Tuesday, November 19 was the heaviest online spending day of the season to date at $963 million. Two other shopping days – Thursday, Nov. 14 and Sunday, Nov. 24 – have also seen at least $900 million in online retail spending.

  • Playing Reindeer Games at GGP

    General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.

    Starring in Reindeer Games is every kid’s favorite reindeer Rudolph, “with his nose so bright.” Rudolph will lead Santa’s eight other reindeer through a series of nine three-day sweepstakes running from Nov. 28 through Dec. 24. By the end of the promotion, the series will have given away more than $25,000 in prizes.

  • Field Agent acquires CORE4 Research

    Leading data collection and mobile research provider Field Agent added new insights capabilities to its solutions offering with the acquisition of CORE4 Research.

  • Retail Store of the Year Design Competition early bird rate ends on Nov. 29

    New York — The early bird rate for Chain Store Age's 32nd annual Retail Store of the Year design competition ends on Nov. 29. Retailers, design firms, architects and suppliers are invited to submit entries for the competition, whose regular deadline for submission is December 23, 2013.

  • Deloitte: More than half of consumers will shop Black Friday

    New York – More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

    Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

  • One-in-four Black Friday shoppers plan Thanksgiving start

    Los Angeles -- Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.

  • RetailMeNot: Most employed Americans will shop at work Cyber Monday

    Austin, Texas -- Nearly nine-in-10 (86%) working consumers plan to spend at least some time shopping or browsing online for gifts during work hours this Cyber Monday. A new RetailMeNot retail trends report also shows that 25% of working Americans plan to actually spend four hours or more shopping online for gifts during work hours that day.

  • Deloitte survey finds that more than half of consumers will shop Black Friday

    More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

    Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

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