Digital Marketing

Sunnyvale, Calif. -- Plug and Play Tech Center is launching its first Retail and Brand Meetup on Wednesday, Oct.  22, starting at 5:30 pm PDT. The free event will feature a panel of marketing experts discussing the future of marketing and the importance of brands and retailers staying in touch with the customer at all touchpoint during a consumers path to purchase.    

The Maurices division of Ascena Retail Group is rolling toward a footprint of more than 1,000 locations with a new round of stores opening in advance of the holidays.

Maurices plans to open sixteen locations before November 10 giving the Ascena subsidiary a total of 938 locations. The company contends the U.S. and Canada can support more than 1,300 locations.

Austin, Texas -- Nearly half (46%) of consumers plan to start their holiday shopping before November this year, and one in four intend to have their holiday shopping completely finished by Black Friday. According to the RetailMeNot Shoppers Trend Report survey, conducted in conjunction with The Omnibus Company, 15% of consumers pick up winter holiday gifts throughout the year to spread out the cost.    Other notable findings include:  

Nestle’s Gerber brand is asking parent to upload photos of their infants as part of its 5th annual “Be Our Baby” contest and a chance to appear in a television commercial.

New York -- Smart machines, mobile and digital business transformation all weigh heavily in tech research giant Gartner’s top 10 predictions for IT organizations and users in 2015 and beyond.    Here is an overview of Gartner's top 10 trends:    

Amazon has sweetened the value proposition for its Prime members this holiday season by offering a 30 minute head start on select Lightning Deals on Amazon.com and daily sales events at MyHabit.com.

The early access deals feature is the latest enhancement to Amazon’s Prime membership which is best known for providing free two day shipping to members who pay a $99 annual fee. The feature brings elements of the competitive shopping behavior to Amazon by creating a sense of urgency to make purchases before the goods are gone.

By Mike Moriarty, A.T. Kearney

Well, well, well. Amazon is opening a store.  Isn’t that nice!

Now, does that make the company an enormous on-line retailer with “a store”, or does it make Amazon a small to mid-sized retailer with an enormous online presence?

It almost doesn’t make any difference — and that in itself makes a difference. Welcome to planet Earth, Amazon!

Morrisville. N.C. – Same-store sales soared at Amazon.com and EBay during September 2014. According to e-commerce technology provider ChannelAdvisor, Amazon's September same-store sales growth came in at 37.9%, a decrease compared to August's 45.1%.  

Even with a decrease from August to September, 37.9% is more than twice the growth rate of e-commerce.