Gilt.com taps Cowan as CMO

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

Cowan joins Gilt.com from Starwood Hotels and Resorts global digital business team where he ran digital experiences for nine global brands and Starwood's SPG loyalty program in multiple languages and countries around the world.

"Clay brings to Gilt a track record of dramatically increasing digital businesses," says Michelle Peluso, CEO of Gilt.com. "His passion for the Gilt customer, coupled with his analytic rigor, will prove to be very valuable to the organization."

"Gilt is a truly innovative company, a showcase for amazing brands, and delivers a unique value and experience to its customers—andGilt's brand zealotslove Gilt for it. I'm thrilled tobe part of the team that is helping customers express their personal style through the incredible brands we feature," says Cowan.

Prior to Starwood, Cowan was the vp e-commerce and digital marketing at Sports Authority. He also spent several years at McKinsey & Co. as well as several advertising agencies.

Cowan holds a B.A. in English and American Literature from Harvard University and an M.B.A., also from Harvard.