Finish Line aims hashtag promo at women

Indianapolis -- The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19. The retailer’s #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country.



Leading up to the event, those influencers have shared insights about training techniques for the female athlete including fitness gear suggestions for their followers. The campaign has been supported across all of Finish Line’s digital channels. Customers can engage with these influencers, celebrate the completion of their journeys and check out live updates from Finish Line by following #FNLRunsSF on Twitter and Instagram.



Finish Line hosted a special event marathon kick-off for the #FNLRunsSF campaign at its Del Amo Fashion Center location and later held a “virtual run” on Oct. 8 where each influencer captured their experiences using the campaign hashtag. The women featured in the campaign were selected based on their engagement with the Finish Line brand, social media clout and relevant fitness interests.



“Our goal for this initiative was to provide the female customer with relevant, timely content in an authentic approach, further supporting our strategy to personalize her experience with Finish Line,” said Danielle Quatrochi, VP of digital at Finish Line. “This month-long effort will be topped off this weekend as we capture their experiences at the marathon, giving our customers the feeling that they’re participating alongside them.”