DSW plans omnichannel ‘Shoe Lover’ promo
Columbus, Ohio-– DSW Inc. is running a one-day promotion called “National Shoe Lover Day” on Saturday, Oct. 25. Each of the 428 DSW stores, plus dsw.com, will participate.
Customers who make a purchase on Oct. 25 will receive a peel-off card with a chance to win free shoes. Shoppers are also encouraged to snap pictures of their party shoes on social media with the hashtags #ShoeLoverSelfie #Ad that day to Facebook, Twitter, and Instagram for another chance to win free shoes.
Leading up the day, the DSW blog, Do You Speak Shoe Lover?, has an interactive countdown for social media fans, plus a video to celebrate the free shoes giveaway.