Digital Marketing

New York -- Storefront, the online marketplace that connects artists, designers, and brands with retail space, has partnered with the New York Metropolitan Transportation Authority to offer unique retail space for rent in the New York City Subway.  

In collaboration with the Centers for Disease Control and Prevention and the National Association of Pediatric Nurse Practitioners, Reckitt Benckiser in support of its Lysol brand has launched the site "Looking After You and Your Family" as part of the Family Health Series.

Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014. Catalano succeeds Elana Drell-Szyfer, who recently joined the ranks at Kenneth Cole Productions.

Newegg, a leading electronics-focused e-retailer in the United States, is leveraging its record-breaking Black November sales for its Marketplace Division to drive additional sales this holiday season.

Newegg Marketplace reported sales of 109% year-over-year, making this the second consecutive year of triple-digit growth.

Newegg has also added Cooking.com, eBags.com, Griffin Technology, Overstock.com, Samy's Camera, Toys "R" Us and Babies "R" Us to its Marketplace this year.

Target has unveiled a section of its website that features products that are trending on hot social media site Pinterest.

The Target Awesome Shop is a shoppable catalog that features a curated crop of products from several lines, including beauty, each of which is among those most pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.

Pin, share, Tweet will join sit, stay, come at the AKC/Eukanuba National Championship when Procter & Gamble introduces cutting-edge social capabilities to the top dog show.

The entire event scheduled for December 13-15 in Orlando will be live streamed which gives those who visit Live.Eukanuba.com the opportunity to virtually sit ringside. However, where things get interesting is with the addition of interactive features to the live streaming that will allow viewers to immediately chat, share, Pin, post and Tweet with the click of a button.

New York -- Target is testing a section of its website that features products popular on Pinterest.

The Target Awesome Shop includes products from several lines, including beauty, each of which is among those most-pinned on Pinterest in the last few days. The products are mentioned only if they have at least a four-star guest review.

The website is currently in beta testing and was put together "in a matter of a few weeks" by Target's Rapid Accelerated Development team, a small group of digital experts working for the company.

Waldorf, Germany -- Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.