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Digital Marketing

  • HSN celebrates holidays with special events, deals

    St. Petersburg, Fla. –- HSN is offering a range of special events and deals for the 2014 holiday season. The interactive retailer will offer special “Black Friday” sale events on Nov. 7, 14 and 21, and also run its annual “Thanksgifting Weekend” event Thursday, Nov. 27 to Monday, Dec. 1 with special “Doorbuster” sale items.  

  • Target’s holiday plans include free online shipping, new apps and pop-up store

    Minneapolis -- Target Corp. on Wednesday fired the first retail salvo of the holiday season, announcing that, for the first time ever, it is offering free shipping on all online purchases—no matter the amount—from Oct. 22 through Dec. 20. The free shipping offer comes early in the holiday shopping timeline, reflecting retailers’ concerns about what is expected to be a highly promotional season.  

  • Survey: More than half of U.S. consumers will shop online for holidays

    Washington, D.C. –- More than half of U.S. consumers plan to make at least some of their holiday purchases online this year.

  • Canadian digital revolution coming to America

    Revolutionary has become the most overused term in the retail industry and the latest company to apply that description to its retail offering is ironically called Retailcommon.

     

  • Yahoo beats Street with help from Alibaba, mobile

    Sunnyvale, Calif. –- Strong mobile revenue and proceeds from the sale of a portion of its stake in Alibaba Group Holding Ltd. helped Yahoo Inc. beat Wall Street estimates for earnings per share (EPS) and revenue in the third quarter of fiscal 2014. EPS totaled $0.52, up 62% from $0.32 the same quarter the prior fiscal year, and revenue grew 1% to $1.15 billion from $1.14 billion.  

  • VenueLabs launches free social listening tool

    Seattle –- VenueLabs is launching a free social listening tool geared for small businesses called AboutLocal. AboutLocal lets small retailers listen to and engage with customers in real time across hundreds of disparate channels.  

  • American Express: Holiday shopping on smartphones and tablets up 53% in two years

    New York -- Using smartphones and tablets to shop for the holidays has grown by 53% since 2012, and is expected to play a big role in decision making and actual purchases this year, according to the American Express Spending & Saver Tracker. The report finds the average American consumer is back to holiday spending at 2012 levels, and will plan to shell out $842 this year (vs. $1,260 in 2013 and $848 in 2012).   Consumers saying they will use their gadgets to:

  • Survey: Many consumers will anonymously share data

    Austin, Texas -- A majority of Americans would be comfortable divulging information about themselves anonymously to their favorite stores (60%) or a product brand (56%), and close to half would anonymously share personal data to an app (46%). According to a new national survey from Wearables.com and The Center for Generational Kinetics, some consumers will also share personal information in exchange for certain benefits.  
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