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Menasha and Shelfbucks shine new light on beacons


Leading retail display manufacturer Menasha and in-store beacon technology provider Shelfbucks have joined forces to create “Smart Displays” that put powerful new shopper marketing capabilities in the hands of retailers and brands.

The companies said they finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns like never before. Menasha and Shelfbucks expect to launch the first in-store Smart Displays in early 2015.

New Menasha displays incorporate the Shelfbucks iBeacon-based Smart Display platform into brand POP merchandising to provide an enhanced experience for shoppers, while enabling brands and retailers to accurately measure in-store shopper behavior, according to the companies. Shoppers browsing a product area interact with Menasha displays using their smartphones to immediately access product content, promotional offers, ratings and reviews and other relevant product data provided via the Shelfbucks platform. Menasha’s new displays enable brands to determine how in-store POP displays perform compared to the brand’s goals, providing the opportunity to adjust in-store promotions with unprecedented speed and accuracy.

“Menasha’s partnership with Shelfbucks delivers significant new value and entirely unique marketing insights for our customers,” said Michael Waite, president of Menasha Packaging. “Our launch of Smart Displays is yet another forward step in Menasha’s commitment to driving industry innovation that helps build brands.”

Menasha’s new displays also enable brands to accurately track deployment of their in-store POP displays as well as gather detailed data on shopper engagement and the performance of merchandising at the store level.

“The addition of Shelfbucks technology to POP displays instantly provides CPG manufacturers and retailers with access to millions of new data points for measuring the impact of merchandising on local, regional and national levels, as well as historically unavailable indicators for determining product performance,” said Will Phillips, director of retail insights and innovation for Menasha Packaging. “And because we can now provide near real-time performance data, brands and retailers can rapidly adjust in-store campaigns based on timely information on shopper behavior.”

Erik McMillan, CEO of Austin-based Shelfbucks, added, “Menasha and Shelfbucks are changing the way brands and retailers engage with their shoppers through our Smart Display technology. Brands can finally realize the benefits of providing digital campaigns to shoppers in retail stores right at the POP display - and right at the moment of purchase decision. Our joint deployment of iBeacon-power displays is a genuine game changer for retailers and CPG manufacturers. We are confident that this will deliver a significant, long-term industry benefit.”

Menasha Packaging creates and installs more than 40 million in-store POP displays each year in more than 55,000 retail locations for hundreds of CPG brands.

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