Digital Marketing

A new survey reveals the tactics, products, platforms and times of day that help trigger online shoppers to buy products without planning.

Branding efforts are always tricky, but advanced technology solutions can help retailers avoid the negative impacts of a brand-related misfire.

Walmart is blurring physical and virtual with a new series of immersive shopping offerings tied to its real-life "Walmart Delivers" mobile pop-ups.

QR codes are expected to play a key role in holiday shopping this year.

Chipotle Mexican Grill is launching a new online-only menu option offering intended to feed groups of four to six people.

College football season has arrived, and a leading delivery platform is launching a new rewards program to celebrate.

Simon is leveraging first-party data from its in-center WiFi network to help brands better target its shoppers with ads.

Manscaped is integrating its new rewards offering with its existing subscription offering.

eBay will once again host shoppable "Endless Runway" shows featuring used fashion items.

Most retail media networks stall due to ad fatigue and poor personalization. But commerce leaders at Wayfair, McKinsey, Yogiyo, and beyond are breaking through using AI.