eBay bringing back circular fashion events in September
eBay will once again host shoppable "Endless Runway" shows featuring used fashion items.
The online retail giant launched "eBay Endless Runway" in September 2024. This season’s version features new partnerships with top fashion designers including ERDEM, LUAR, Altuzarra, Kallmeyer, and Ahluwalia, in collaboration with global fashion councils including the Council of Fashion Designers of America (CFDA), British Fashion Council (BFC) and Fédération de la Mode Circulaire (FMC).
As part of the initiative, eBay will present its own pre-loved runway shows — shoppable in real time via the retailer’s eBay Live livestream shopping platform — during New York Fashion Week and London Fashion Week with eBay resident stylists Brie Welch and Amy Bannerman.
"eBay is where vintage finds, pre-loved pieces, and emerging designer fashion converge — offering the most dynamic selection, for the most diverse fashion marketplace in the world," said Alexis Hoopes, VP of global fashion at eBay. "With eBay Endless Runway, we’re continuing to prove that pre-loved fashion is leading the global conversation around circularity."
The eBay Endless Runway shows will take place on Wednesday, Sep. 10, 2025 in New York City and Thursday, Sep. 18, 2025 in London. eBay plans to release additional details soon.
eBay bolsters presence in sustainable fashion
eBay has been expanding its circular fashion activities in the past 18 months. In October 2024, eBay Ventures, the company’s venture capital arm, increased its investment in circular fashion start-ups with the target of a total of $1.2 million by the end of 2025.
In May 2024, eBay added a click-to-resell feature for select apparel products, building the capability into Ceritlogo AI-based product smart tags to support its “resell on eBay” feature that enables users to list their clothing on eBay in a couple of clicks of a button.
[READ MORE: eBay streamlines clothing resale with connected labels]
eBay acquired Certilogo in July 2023 to aid its product authentication efforts.
And in March 2024, eBay said it was building on the luxury consignment service for designer handbags it launched in September 2023 with a new consignment offering for luxury apparel products. The service provides users direct access to expert sellers who will list and sell their luxury apparel items on their behalf for a fee.
Founded in San Jose in 1995, eBay enabled $75 billion of gross merchandise volume in 2024,.
