Men’s grooming brand Manscaped rolls out loyalty program
Manscaped is integrating its new rewards offering with its existing subscription offering.
The direct-to-consumer men’s grooming brand is introducing Member’s Only Rewards, which lets customers earn points on every purchase whether they shop online, in a retail partner store, or on Amazon, which can then be redeemed as Rewards Cash on manscaped.com.
Members Only Rewards tiers
Enrollment in the “Guest List” entry tier is free and available during checkout. Customers are elevated to “A-List” status after spending $100 per year and reach “VIP” status by enrolling in the VIP Package subscription:
- Guest List – Members earn five points per $1 spent and receive Rewards Cash, bonus point opportunities, and a free birthday gift.
- A-List – Members earn eight points per $1 spent and receive all Guest List perks, as well as a “Manniversary” gift and early access to new product drops.
- VIP – Members earn 10 points per $1 spent. This subscription-based tier unlocks special pricing on everyday purchases, bigger savings on subscription shipments (50% off power blades and 20% off all other box items), extended product warranties, free samples, and an annual loyalty gift.
As part of the launch, Manscaped’s previous subscription offering, The Peak Hygiene Plan, is being reintroduced as the VIP tier.
To earn points on purchases made outside of the Manscaped e-commerce site, loyalty members can upload receipts from authorized retailers or the Manscaped Amazon storefront using the retail receipt scanning feature located in the “My Account” section after logging in.
"We’ve built one of the most unique subscription programs on the market, and now we’re launching a best-in-class loyalty program to celebrate those subscribers and to reward every purchaser, no matter how or where they choose to shop," said Stephanie Hinze, VP, global direct-to-consumer at Manscaped. "We believe loyalty should be easy, rewarding, and built around our customers, and that’s exactly what Members Only Rewards is designed to deliver."
Other direct-to-consumer men’s grooming brands have also upgraded their subscription offerings. These include Harry’s Inc. deploying Recharge as its enterprise subscription solution, as well as Dollar Shave Club adopting the Ordergroove subscription management platform in partnership with Shopify Plus.
[READ MORE: Dollar Shave Club upgrades enterprise infrastructure]
Members Only Rewards is now available to Manscaped customers in the U.S., Canada, the United Kingdom, European Union, Iceland, Norway, Switzerland, Australia, and New Zealand.
Founded by Paul Tran 2016, San Diego-based Manscaped’s product range includes a line of men’s self-care tools, formulations, and accessories. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and via a number of retail partners.
