Chipotle streamlines digital family meal ordering
Chipotle Mexican Grill is launching a new online-only menu option offering intended to feed groups of four to six people.
Starting Tuesday, Aug. 26, 2025, Chipotle will offer "Build-Your-Own Chipotle," a shareable, customizable spread that can be ready for online pickup in as little as 15 minutes. "Build-Your-Own Chipotle" is served with large family-style portions of each ingredient, enabling groups of four to six to create any bowl, salad, or soft taco to their liking and dietary preferences.
The offering also opens opportunities to create new items, such as nachos.
Each order includes:
- One protein: choice of chicken, steak, braised beef barbacoa, carnitas or Sofritas (Chipotle's tofu-based protein product).
- One rice: choice of white rice or brown rice.
- One bean: choice of black beans or pinto beans.
- One premium side: choice of guac or Queso Blanco.
- Choice of three salsas/toppings: sour cream, tomatillo-red chili salsa, tomatillo-green chili salsa, roasted chili-corn salsa, fresh tomato salsa.
- Shredded romaine lettuce and cheese.
- Two large bags of chips.
- Eight soft taco tortillas.
- Forks, napkins and bowls for six people.
Orders also have the option of adding two large bags of chips and three large sides as a separate menu item.
"For the first time ever, customers can use our digital ordering channels, the Chipotle app and Chipotle.com, to bring a personalized Chipotle makeline to their kitchen with just a few taps," said Curt Garner, president, chief strategy and technology officer, Chipotle. "This is an innovation that brings people together around the food they love."
Chipotle will offer $10 off "Build-Your-Own Chipotle" orders placed through the Chipotle app and Chipotle.com with a special code from Tuesday, Aug. 26 through Tuesday, Oct. 21 or until 500,000 total redemptions, whichever comes first.
In addition to "Build-Your-Own Chipotle," Chipotle offers a group order feature on its app which allows customers to create a shareable link for friends and family to add their meal and submit as one all-inclusive pick-up or delivery order.
[READ MORE: Chipotle spices up mobile, social ordering]
"As students and families settle into the back-to-school routine, 'Build-Your-Own Chipotle' makes it easier than ever for parents, coaches and hosts to serve food they can feel good about at a great value," said Chris Brandt, president, chief brand officer, Chipotle. "We want to make it even easier to Groupotle and are offering guests $10 off to try it."
There are more than 3,800 Chipotle Mexican Grill restaurants as of June 30, 2025, in the U.S., Canada, U.K., France, Germany, Kuwait and United Arab Emirates. Chipotle is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe.
