Survey: Consumers aim to balance sales, saving money during Prime Day Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event. Deloitte: Back-to-school spending to hit $30.9 billionDespite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago. Urban Outfitters, HGTV debut dorm makeover contest on Pinterest A leading apparel retailer popular among Gen Z and millennials is partnering with a home improvement channel to launch a dorm room makeover contest. Adobe predicts almost $24 billion in four-day Prime Day sales Amazon is doubling the length of the 2025 edition of Prime Day, and Adobe forecasts a corresponding increase in online sales. Generational divide remains when it comes to Gen AI shopping tools Generative AI tools are increasingly being used to search for products online – especially by younger consumers. Sam’s Club's new AI tool enables omnichannel ad measurement for brand partners Sam’s Club has a new, artificial intelligence-based tool for participants in its retail media network to track ad performance. Subway ‘Happy Gilmore 2’ promo includes immersive mobile experience Subway is including digital and metaverse features in its promotional partnership with Netflix and the sequel to a popular Adam Sandler comedy. White Castle becomes 'Night Castle' in summer promotion As the days grow longer, White Castle is expanding its hours and offering special deals to nocturnal diners in its loyalty program. Kroger extends retail media network to in-store screens The Kroger Co. is launching a new in-store digital advertising capability. Amazon sets dates for 96-hour Prime Day event Amazon has made the exact timing of this year’s Prime Day sales extravaganza official – and it will be longer than ever before. First Previous 6 7 8 9 10 Next Last
