Digital Marketing

A number of key performance metrics confirm that Amazon made a good business decision in extending Prime Day’s duration this year.

Walmart Inc. is targeting back-to-school shoppers with discounts, a new private-label apparel brand, and streamlined online shopping for back-to-school items.

Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event.

Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago.

A leading apparel retailer popular among Gen Z and millennials is partnering with a home improvement channel to launch a dorm room makeover contest.

Amazon is doubling the length of the 2025 edition of Prime Day, and Adobe forecasts a corresponding increase in online sales.

Generative AI tools are increasingly being used to search for products online – especially by younger consumers.

Sam’s Club has a new, artificial intelligence-based tool for participants in its retail media network to track ad performance.