Fanatics debuts tiered loyalty programFanatics is expanding in the loyalty space with a program that rewards customers who spend money across its expanding businesses, which include sports apparel, trading cards, collectibles, sports betting and more. Survey: Ads key for shoppers' back-to-school purchasing decisionsTime and place are crucial when it comes to targeting shoppers with back-to-school ads. American Eagle teams with Sydney Sweeney for interactive fall campaign American Eagle is partnering with a rising Gen Z celebrity and influencer to promote its fall jeans collection. Chipotle teams with Snapchat on augmented reality guacamole promotion Chipotle Mexican Grill is integrating real avocados into a new campaign featuring Snapchat augmented reality filters. Panda Express debuts Fortnite, Roblox cutscenes ahead of fan-favorite menu item return A leading Asian quick-serve chain is launching activations in two popular Gen Z-focused online games to celebrate the return of a favorite menu item. Amazon Prime Day – deals, devices and dollars The four-day version of Amazon Prime Day was a hit, and the results offer some important indicators about the state of digital commerce. Pacvue: Amazon has success with four-day Prime Day A number of key performance metrics confirm that Amazon made a good business decision in extending Prime Day’s duration this year. Walmart lowers back-to-school prices from 2024; launches tween apparel brand Walmart Inc. is targeting back-to-school shoppers with discounts, a new private-label apparel brand, and streamlined online shopping for back-to-school items. Survey: Consumers aim to balance sales, saving money during Prime Day Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event. Deloitte: Back-to-school spending to hit $30.9 billion Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago. Urban Outfitters, HGTV debut dorm makeover contest on Pinterest A leading apparel retailer popular among Gen Z and millennials is partnering with a home improvement channel to launch a dorm room makeover contest. Adobe predicts almost $24 billion in four-day Prime Day sales Amazon is doubling the length of the 2025 edition of Prime Day, and Adobe forecasts a corresponding increase in online sales. First Previous 5 6 7 8 9 Next Last
