Digital Marketing

Gift cards and clothing top the lists of holiday shoppers this year, according to a new Harris Poll conducted for Macy's.

New York – The top holiday purchase items this year range from the less personal to the very personal. According to a recent online survey conducted by Harris Poll on behalf of Macy’s among nearly 1,700 U.S. adults 18 and older who are holiday shoppers, gift cards (61%) and clothing (52%) top the list when it comes to the types of gifts that holiday shoppers plan to buy this season.    Other popular holiday items include:  

New York - Edeka, Germany's largest supermarket company, decided to surprise its customers with some unexpected seasonal cheer. Thirteen hidden cameras caught shoppers’ expressions as the store lights went down and cashiers scanned items in such a way that their registers beeped the right notes of holiday favorite "Jingle Bells.” 

Buying and selling on Etsy.com is going to get a lot more social thanks to a new partnership between the Internet retailer and a social commerce platform called Shoppost.

Shoppost, owned by Zantler, is now officially available to Etsy users and gives sellers the ability to sell their products in-stream on such top social networks as Facebook, Twitter, Pinterest and Tumblr.

TGI Fridays has been getting a lot of attention for its holiday “Mobile Mistletoe” promotion, and not all of it has been for the right reasons. While Mobile Mistletoe is a great concept in omnichannel marketing and customer engagement, some flaws in the actual execution suggest TGI Fridays should have spent more time refining it before launch.  

Shoppers at Rite Aid stores in New York and Los Angeles will soon get a dose of 3-D along with their prescriptions as the retailer rolls out the first of its high-tech customer kiosks at 200 retail locations.

Porch.com CEO Matt Ehrlichman has been named the USA Today Entrepreneur of the Year for 2014.

Key criteria of the award included exhibiting significant growth this year and solving a consumer problem.

Ehrlichman won the honor after a team of USA Today editors sorted through 10 finalists.

Austin, Texas - More than half (56%) of Christmas shoppers surveyed typically have gifts left to purchase by the time "Panic Saturday,” the last Saturday to shop for holiday gifts before Christmas (also referred to as "Super Saturday"), rolls around. According to a new consumer survey from digital offers site RetailMeNot, nearly one in 5 (18%) Christmas shoppers surveyed admit that they've actually waited until the Saturday before Christmas to begin shopping for presents.