Digital Marketing

Buying and selling on Etsy.com is going to get a lot more social thanks to a new partnership between the Internet retailer and a social commerce platform called Shoppost.

Shoppost, owned by Zantler, is now officially available to Etsy users and gives sellers the ability to sell their products in-stream on such top social networks as Facebook, Twitter, Pinterest and Tumblr.

New York – Online fashion rental company Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. Redscout helped Rent the Runway combine the two main focuses of the business, technology and fashion, into one synergistic and thoughtful vision across its online, mobile and brick-and-mortar platforms.  

Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  

Porch.com CEO Matt Ehrlichman has been named the USA Today Entrepreneur of the Year for 2014.

Key criteria of the award included exhibiting significant growth this year and solving a consumer problem.

Ehrlichman won the honor after a team of USA Today editors sorted through 10 finalists.

Austin, Texas - More than half (56%) of Christmas shoppers surveyed typically have gifts left to purchase by the time "Panic Saturday,” the last Saturday to shop for holiday gifts before Christmas (also referred to as "Super Saturday"), rolls around. According to a new consumer survey from digital offers site RetailMeNot, nearly one in 5 (18%) Christmas shoppers surveyed admit that they've actually waited until the Saturday before Christmas to begin shopping for presents.  

Oklahoma City - Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.   

Overstock.com is once again getting attention for the design of its mobile apps.

The company has received top honors in the Web Marketing Association's 2014 MobileWebAwards for “best iOS retail mobile application.” Overstock’s Android application received the same award last year.

By Hemal Nagarsheth and Ramesh Siromani     Consumers view the “right” payment method, (accessing points, discounts, and special offers,) as a critical part of the purchase process – good news for branded private label cards which allow retailers to cultivate loyalty, improve operating results, and gain sustainable competitive advantage.