Digital Marketing

WWE Slam City is the name of a new kids-oriented entertainment property from sports entertainment producer WWE and Mattel.

The companies said WWE Slam City would include action figures and wrestling ring sets along with a 26 episode series of animated shorts featuring the WWE Superstars in the animated world of Slam City. The first four episodes have begun airing at WWESlamCity.com and Cartoonium on YouTube.

To celebrate the start of the men’s and women’s college basketball tournament, appliance and electronics retailer Hhgregg is kicking off its March into Hhgregg event,”which will award more than $50,000 in prizes from LG Electronics.

From now through April 7, Hhgregg shoppers can enter daily online, via smartphone, on Facebook and in-store. Winners will be selected instantly, weekly, and one grand prize winner will be selected on April 8.

Atlanta – Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%). According to a new survey from Social Media Marketing University (SMU), 65% of brands say that Twitter is an effective marketing tool, while 30.6% are undecided. Other notable findings include: • 96.2% of brands using Twitter as a marketing tool report having challenges using the platform to achieve specific goals.

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on Sephora.com, the mobile site, iPhone and Android apps.

Users will also be able to upload photos, tag the products they use and give helpful tips on how they achieved the look.

After a 15% fourth-quarter same-store sales decline, Aeropostale is looking to accelerate the pace of previously announced store closures, further reduce an already limited store expansion program and has secured new financial flexibility from a private equity firm.

San Francisco -- Williams-Sonoma reported a better-than-expected profit of $133.8 million in the fourth quarter, up slightly from $133.7 million in the year-ago period. The company also announced it is lifting its dividend 2 cents, or 6%, to 33 cents a share.

San Francisco -- Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps. Shoppers will be able to upload photos, tag the products they use, and give helpful tips on how they achieved the look.

Jacksonville, Fla. – Stein Mart Inc. reported drops in net income and sales during the fourth quarter of fiscal 2013, which it mainly attributed to the year-ago period having one extra week. The retailer remains optimistic as it plans to open 10 new stores and six relocated stores in fiscal 2014.

Fourth quarter net income dropped 42% to $7.4 million from $13.1 million compared to the same period in the prior year, while total sale declined 2% to $360.8 million from $368.6 million. In one bright note, same-store sales grew 3.1%.

Austin, Texas -- RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

New users can download the free RetailMeNot Coupons app by visiting the iTunes App Store or Google Play. The updated version includes significant consumer-facing enhancements to the experience, including:

Mexico City -- Yelp Inc. has announced the availability of Yelp Mexico. Beginning March 13, people throughout Mexico are able to create accounts on Yelp.com.mx to share their opinions about great local businesses.

Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners.