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Digital Marketing

  • Deeper Dive: Customer engagement at Guildford Town Centre

    New York - Customer engagement is becoming an ever trickier proposition. Thanks to increasing connectivity and functionality of mobile and wearable devices, today’s consumers can enter an intensely personalized, stimulating and informationally rich virtual environment at a moment’s notice. Enticing them with omnichannel promotions is no easy task.  

  • Guildford Town Centre reaches out to consumers with 3 Tier Logic

    Surrey, Canada - Guildford Town Centre, a shopping center in Surrey, British Columbia, Canada, is reaching out to customers across multiple channels and points of engagement. The center retained 3 Tier Logic, a wholly-owned subsidiary of 3TL Technologies, to use its Platform3 technologies to drive consumer foot traffic, gather in-depth data about shoppers, and increase social media engagement.  

  • Phillips Edison adopts LOC Card to enhance customer engagement

    Cincinnati - Phillips Edison & Company announced a partnership with the LOC Card, a consumer engagement platform from LOC Enterprises which allows customers to participate in merchants’ loyalty programs and access their data and information from each program all in one place.    

  • RadioShack gets ‘weird’ for the holidays

    Eighties sensation Weird Al Yankovic is offering RadioShack a new hope for the holidays.

    Yankovic is appearing in the chain's holiday ad campaign called "Gift Smart.” In the ad, he sings his own unique take on the holiday song “Toyland.”

    "He's tech-savvy, smart and a social media guru," said RadioShack chief marketing officer Jennifer Warren. Yankovich has more than 3.5 million Twitter followers and 1.6 million Facebook fans. "I don't think there could be a better fit for our brand right now."

  • Report: Mobile shoppers prefer Sundays

    A new report looking at consumer shopping habits on mobile phones shows that Sunday is the best day of the week when it comes to sales from mobile shoppers.

    "Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating," said Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, a leading mobile internet and advertising company.

  • Jo-Ann unleashes creativity online

    Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

  • Overstock sees online sales surge

    As holiday shoppers hunted for online deals Thanksgiving weekend the Overstock.com Web site provided fertile hunting grounds.

    The retailer said its sales between Thanksgiving and Cyber Monday increased 23 percent compared to the same period the prior year. In addition to new customers, the increase was driven by an 8 percent increase in average individual order size. Cyber Monday sales increased 24 percent while Thanksgiving day saw the largest gain, up 38 percent off of a smaller initial base than Cyber Monday.

  • Amazon dabbles in transparency

    Amazon has introduced a line of “ethically sourced” products for Amazon Prime members.

    Amazon Elements will consist of premium products with “transparent origins,” the company said. Amazon Elements will offer Prime members an upgraded level of information about products: when and where items were made, why each ingredient was included, where the ingredients were sourced and more.

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