Digital Marketing

Sally Hansen has appointed Madeline Poole as global color ambassador, trend expert and artistic adviser.

Poole will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014. Sally Hansen said that it tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge.

The Sally Hansen brand will integrate Poole’s designs into its brand advertising, promotion and digital campaigns.  

Why does Godzilla destroy cities and terrify crowds? Snickers posits that the infamous monster is just hungry in its latest commercial, which makes its debut nationally Sunday, March 2, during the 86th Annual Academy Awards.

Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group wants to play some more. The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.

New York -- Sears Holdings’ CEO Eddie Lampert strongly defended his company in his annual letter to shareholders, saying not only does he believe Sears is headed in the right direction, but that “the entire retail industry is headed to where we already are.”

Cleveland – American Greetings is offering the iPad Creatacard app that provides children with virtual tools like crayons, paint, stickers, stamps and chalk to create personalized greeting cards. Kids can also add their own photos and enhance them with frames, as well as virtually sign the cards.

Each design can be printed as a paper greeting card and shipped anywhere in the world by American Greetings for $3.49. Cards can be tracked online from creation at the American Greetings factory all the way through the post office and delivery.

Dallas – Neiman Marcus is launching the NM app for iPhone. Key features include shopping and the ability to text, email, call or FaceTime any sales associate directly from the app.

Other features include checking on loyalty points and cards, viewing upcoming events such as designer appearances and promos, and the ability to follow the Neiman Marcus blog, read catalogs and watch videos. The app allows a customer to search by department to locate or contact sales associates at any Neiman Marcus store.  

Columbus, Ohio – DSW Shoe is opening a new store in West Hartford, Conn., on Thursday, Feb. 27. Customers will have access to the DSW Rewards loyalty program in which they can earn certificates toward future DSW purchases and receive special member-only offers.

Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday.

San Francisco – PBTeen, a Williams-Sonoma banner aimed at young consumers, has launched a design blog aimed specifically at teens. The vision of the blog, known as The Stylehouse, is to give tweens and teens a place to find design inspiration and fuel their budding imaginations for home décor.

Content will be created by PBteen editors, brand ambassadors and curated blogger partnerships. The blog will focus on four primary channels of decorating, celebrating, dorm, and behind the scenes.

Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.

Tampa, Fla. -- The global market for advanced services based on mobile context insights could be worth as much as $44 billion annually. A research report for Syniverse from economists at the Surrey Energy Economics Center (SEEC) values the market for operators providing services to brands based on end-user context data and proposes a sustainable long-term market structure with balanced, mutual benefit between operators, brands and consumers.