Digital Marketing

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

The newest jewel in Amazon’s content crown is leading digital comics provider comiXology.

Amazon reached an agreement to acquire comiXology for an undisclosed sum. The company was founded in 2007 offers an extensive library of digital comic book content from more than 75 top publishers as well as top independent creators. According to Amazon, comiXology revolutionized the digital comics reading experience with its immersive Guided View technology.

Washington, D.C. -- The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more. According to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics, this is slightly less than the $145.13 spent last year.

New York -- Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

Atlanta -- Miller Zell has named James Warner VP of digital innovation, responsible for driving integrated experiences, digital brand engagements and relevant technology solutions into the overall shopper journey.

Previously Warner worked with W3 Design, Momentum Worldwide and Moxie Interactive, where he led consumer-centric design and technology development for tier one retailers and global brands such as Coca-Cola, Nokia, Verizon, Red Bull North America, American Express, 20th Century Fox and Nike.

Bumble Bee Foods has selected celebrity chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres is a leading figure in today’s “Latin kitchen” movement and creator of the brand and website the Kitchen Doesn’t Bite.

Average spending per person is forecast to decline this Easter despite pent up demand from a long cold winter, according to new consumer research from the National Retail Federation.

Oxford, U.K. -- Vuzix Corp., a U.K.-based supplier of video eyewear and smart glasses products, and Vision Smarts, a Belgian company that develops, distributes and supports software libraries for image recognition and real-time video analysis, have created a custom built-version of the “pic2shop” application specifically for use with the M100 Smart Glasses.

After a successful launch of a menswear line at Sears, singer Adam Levine is launching an exclusive women’s wear line at 500 Kmart stores and supporting the initiative with a strong digital component.

Sears Holdings announced that Levine’s line would be available on Thursday, April 10 at Kmart and the retailer’s shopyourway.com online site.