Digital Marketing

Target may have ruffled some feathers in the past with what some considered a lack of plus-size offerings. But the retailer seems to be making up for it now.

Target says it is launching a brand new plus-size line, Ava & Viv, which will be sold both online and in stores starting on Feb. 22.

New York -- Target Corp. is launching a brand new plus-size line, Ava & Viv, which will be sold both online and in stores starting on Feb. 22.

While this is not Target's first foray into plus-size fashion, the news does signify a new direction for the store. Not only does Ava & Viv boast a broad range of sizes, it was also created with great style in mind, something that previously seemed like less of a priority for the brand.

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

As media companies increasingly look for ways to boost profitability, the New York Times is leveraging its brand recognition by launching an overhaul of the New York Times Store.

The store is the online destination for shoppers seeking New York Times branded merchandise. But the new store will also sell personalized products that are curated for and recommended to each individual shopper, in addition to bestsellers like classic photography, newspaper reprints, sports memorabilia and books, as well as a wide selection of autographed and historical items.

Walmart and Virgin Mobile USA are teaming up on an aggressive effort to grow sales by leveraging the popularity of shared mobile data plans.

The companies have launched the industry’s first no-contract data sharing plans, available exclusively at Walmart.

New York - Online specialty apparel retailer Bare Necessities is using the Experian Marketing Suite to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system. The Experian platform integrates customer data from any source and channel into an always-fresh central repository or more effective targeting, triggering and personalization of marketing campaigns.

Plano, Texas – Consumers enjoyed a very discounted holiday season. According to a new survey from Alliance Data Survey, there was a 12% increase in the number of consumers saving on holiday purchases using rewards, discount offers and coupons.