Digital Marketing

After receiving more than 16,000 entries online and via Facebook, Staples has opened its “Make Your Idea Happen,” contest to the public to determine the $25,000 grand prize winner.

Paris -- Shopmium, the new brand discovery app, has officially launched in the U.S. on both iOS and Android platforms. Shopmium’s model enables advertisers to promote products through a targeted media approach that delivers mobile brand experiences and discount offers to users.
 

When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.

Mobile is the hottest thing going right now so hardly surprising there was plenty of discussion about myriad ways apps can be used to engage, influence and activate shoppers on the path to purchase. Mobile continues to transform the path to purchase, overlooked in discussions of the shoppers’ evolving journey was the role of packaging.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.

Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.

Canton, Mass. --  Baskin-Robbins is launching a new online cake ordering system for customers nationwide, Online shoppers can browse through Baskin-Robbins' gallery of ice cream cakes and can create their own customizable cake by choosing their favorite ice cream and cake flavor combination.

New York -- Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.” The program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.

Mia Goldwyn was named chief content officer at StyleHaul, a company that describes itself as the leading multi-platform marketing solution for fashion and beauty brands with scale.

Goldwyn joins StyleHaul, a platform with 138 million YouTube subscribers with 53 million unique monthly visitors, from Paramount Pictures. She spent 13 years with the studio and most recently served as vp of business development, digital and insurge. In her new role she will report to StyleHaul president and CEO Stephanie Horbaczewski.

New York -- Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

The retail and shopper marketing firm Integer Group, an Omnicom company, made three key hires to bolster its efforts in the omnichannel world.

Integer said it filled three positions within its Retail Arts Lab which it described as a physical and virtual space where the retail environment is being transformed by intersecting shopper behavior and emerging technologies.