Digital Marketing

Stage Stores is reporting a strong holiday sales season despite predictions from the company’s CEO that December would be very challenging for apparel retailers.

The parent company of Beall’s, Goody’s and other stores reported an increase in same store sales of 6.5% for the nine week period ending Jan. 3.

Hamilton, Bermuda – Signet Jewelers Ltd. had a sparkly holiday season. The retailer’s eight-week fiscal 2015 holiday season sales grew 3.6%.

Signet's omnichannel strategy was successful during the holiday season. E-commerce sales increased 90.9%, and, excluding the Zale division, increased 20%. As a percent of Signet's holiday season's total sales, e-commerce increased 1.6%. Each division delivered higher e-commerce growth and penetration relative to total sales.

Ace Hardware is set to launch a “Free Store Pickup” program this April and has chosen PGA tour player Hunter Mahan to serve as pitchman for the omnichannel initiative.

The deal with six-time winner Mahan marks the first time the nation’s largest hardware cooperative has teamed with a professional athlete on an endorsement deal.

Reston, Va. -- Retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season totaled $53.3 billion, up 15% from the corresponding days last year.

Lowe’s is teaming up with a key supplier to engage a new generation of shoppers with a multifaceted initiative that involves in-store and social media elements.

Tool manufacturer Dremel will be offering a series of in-store clinics at Lowe's to help families design and build a race-worthy Pinewood Derby Car. With the help of Dremel tools and accessories, participants will learn how to create a winning derby car without an elaborate set of tools.

Americans’ appetite for e-commerce grew again in 2014 with holiday sales slightly exceeding an optimistic forecast by digital measurement firm comScore.

Total desktop online sales for the entire November through December holiday season advanced 15 percent to $53.3 billion, comScore said. Cyber Monday retained its crown as the highest volume day with e-commerce spending of more than $2 billion.

Atlanta – New Year’s resolutions are notoriously hard to keep, and Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are attempting to make the task even harder for their customers. On Jan. 17, the traditional day consumers give up their resolutions, the chains are offering an omnichannel "Ditch Your New Year's Resolution" promotion.

Customers can visit the Facebook page of either retailer to claim an offer, as well as visit a store to receive a buy-one-get-one-free promotion.
 

Merrimack, N.H. - Brookstone is unveiling its "I Launched at Brookstone!" marketing campaign to promote new homegrown products, introduce the new tech products from startup companies, and meet startup companies looking for a way to bring their products to market. Brookstone is able to develop and market startup products with in-house design, packaging, marketing, retail, e-commerce and wholesale teams