Digital Marketing

San Luis Obispo, Calif. -- Canada’s Home Hardware chain has jumped on the in-store pickup bandwagon, tapping Shopatron to complete an implementation of Canada’s largest dealer-owned hardware, lumber, building materials and furniture cooperative’s in-store pickup platform.

From Valentine’s Day to Christmas, the year is filled with big moments for retailers – but a retailer’s strategy should be much more than a numbers game during these times. Rather, these moments present an opportunity to build momentum for the entire year with a 360-degree brand strategy that gives shoppers an unforgettable experience that will keep them coming back.

To maximize the potential benefits of big retail moments throughout 2015, keep these five pillars in mind:

Helping small business owners and consumers achieve peak performance is the premise behind a new branding initiative at Office Depot called, “Gear Up For Great.”

Macy’s announced a series of major operational and merchandising moves to accelerate its omnichannel approach while also releasing solid holiday sales.

San Jose, Calif. -- Despite some surprising showings over the holiday 2014 shopping season, a report by RetailNext said that overall traffic at brick-and-mortar stores dipped 7.1% for the Nov. 30-Jan. 3 shopping period.

The newly released Retail Performance Pulse also showed a 6.5% year-over-year decrease in sales.

Stage Stores is reporting a strong holiday sales season despite predictions from the company’s CEO that December would be very challenging for apparel retailers.

The parent company of Beall’s, Goody’s and other stores reported an increase in same store sales of 6.5% for the nine week period ending Jan. 3.

Hamilton, Bermuda – Signet Jewelers Ltd. had a sparkly holiday season. The retailer’s eight-week fiscal 2015 holiday season sales grew 3.6%.

Signet's omnichannel strategy was successful during the holiday season. E-commerce sales increased 90.9%, and, excluding the Zale division, increased 20%. As a percent of Signet's holiday season's total sales, e-commerce increased 1.6%. Each division delivered higher e-commerce growth and penetration relative to total sales.

Ace Hardware is set to launch a “Free Store Pickup” program this April and has chosen PGA tour player Hunter Mahan to serve as pitchman for the omnichannel initiative.

The deal with six-time winner Mahan marks the first time the nation’s largest hardware cooperative has teamed with a professional athlete on an endorsement deal.