BN campaign promotes reading and the Nook

Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader.

The Nook Reading Challenge is a social media-based reading challenge with the goal of inspiring participants to read more and interact with their friends and the book community about what they’re currently reading, the company said.

To participate in the challenge, readers have to commit on their Facebook page to read one or more books between Jan. 24 (National Readathon Day) and Feb. 28 using the hashtag #NOOKReadingChallenge.

“We’re always looking for creative and meaningful new ways to engage with readers through social media and we think Nook fans and their friends will really enjoy the Nook Reading Challenge,” said Allison Vartabedian, VP of brand marketing at Nook. “Pledging to read a new book is a great way to start the New Year, and we’re launching this program on National Readathon Day to provide even more inspiration to pick up your next great read.”

Participants are encouraged to invite their friends to take the Nook Reading Challenge by tagging them on Facebook throughout the duration of the challenge. They can join in engaging conversations about the books they’re reading, and enter for a chance to win one of 100 $25 Barnes & Noble Gift Cards that will be given to lucky participants.

National Readathon Day is a nationwide marathon reading session on Jan. 24, from noon to 4 p.m. (in respective time zones) where participants can share their love of books and support programs that promote reading by pledging to read and fundraise for the National Book Foundation.

Barnes & Noble operates 658 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com. It also sells the Nook e-reader device.