Target using bloggers to promote new plus-size offerings

New York -- Target Corp. is launching a brand new plus-size line, Ava & Viv, which will be sold both online and in stores starting on Feb. 22.



While this is not Target's first foray into plus-size fashion, the news does signify a new direction for the store. Not only does Ava & Viv boast a broad range of sizes, it was also created with great style in mind, something that previously seemed like less of a priority for the brand.



In fact, the company went so far as to hire three fashion bloggers, Nicolette Mason, Gabi Gregg and Chastity Garner (who previously boycotted the retailer for its lack of plus options), to offer their opinions on the collection, promote it and star in its look book (see them at the photo shoot here).



The collection will be updated monthly, and prices range from $10 to $79.99.