Digital Marketing

Columbus, Ohio – Lane Bryant opens two new stores in Marlton, N.J., and Odessa, Texas on March 28. The New Jersey store is located at Willow Bridge Plaza and the Texas store is located at Chimney Rock.

Lane Bryant operates 775 stores nationwide and also operates an e-commerce site.

Finish Line chairman and CEO Glenn Lyon said the company’s successful execution of its consumer-centric omnichannel strategy drove solid gains in its core business and that growth initiatives contributed meaningfully to its record full-year revenue and profits.

The company reported net income of $42.75 million during the fourth quarter, up 28% from $33.47 million in the year-ago period. Net sales climbed 17% to $518.87 million from $442.68 million and same-store sales increased 6.3%.

New York -- Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services. As of March 2014, social media sites now account for 7.72% of all traffic to retail web sites, up from 6.59% in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.

Dallas -- Alliance Data Systems Corp announced that its retail services business, which manages more than 130 private label and co-brand credit programs, has signed a new multi-year agreement to provide private label credit card services for women’s fashion online and catalog retailer Venus.

Predominantly an online soft-goods retailer, Venus is experiencing double-digit growth by focusing on fashion-forward merchandising trends, expanding into new fashion categories, and appealing to a customer demographic with whom digital channels resonate.

New York – Beauty shoppers take word-of-mouth recommendations more than any other medium. According to a new survey from Tremor Video, about half of beauty shoppers buy to replenish their supply, while many shoppers are in-market because they’re looking to try a new product.

Hoffman Estates, Ill. – Sears is launching Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, in the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.

Wellesley, Mass. -- Mobiquity Technologies, Inc. has released its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ (a wholly owned subsidiary) Bluetooth LE Beacon network. Mobiquity Networks already owns and operates a location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology.  

A week after it divested Lands’ End, Sears announced plans to launch Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The move comes as the company continues to transform into a member-centric retailer leveraging Shop Your Way and integrated retail.

New York -- Social media delivers more than wish-list window shopping — it is, essentially, a social-purchasing path for young women that leverages each platform's strength and point of engagement to enhance the shopping process, according to a survey by Teen Vogue. And according to respondents, the future belongs to Instagram. It is the platform most cited as the one that "everyone will be talking about next year," and the clear must-have app this year.

Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.