Digital Marketing

Atlanta – New Year’s resolutions are notoriously hard to keep, and Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are attempting to make the task even harder for their customers. On Jan. 17, the traditional day consumers give up their resolutions, the chains are offering an omnichannel "Ditch Your New Year's Resolution" promotion.

Customers can visit the Facebook page of either retailer to claim an offer, as well as visit a store to receive a buy-one-get-one-free promotion.
 

Americans’ appetite for e-commerce grew again in 2014 with holiday sales slightly exceeding an optimistic forecast by digital measurement firm comScore.

Total desktop online sales for the entire November through December holiday season advanced 15 percent to $53.3 billion, comScore said. Cyber Monday retained its crown as the highest volume day with e-commerce spending of more than $2 billion.

Merrimack, N.H. - Brookstone is unveiling its "I Launched at Brookstone!" marketing campaign to promote new homegrown products, introduce the new tech products from startup companies, and meet startup companies looking for a way to bring their products to market. Brookstone is able to develop and market startup products with in-house design, packaging, marketing, retail, e-commerce and wholesale teams

Grapevine, Texas – Gamers whose friends and family mistakenly gave them holiday gift cards for retailers that do not sell video games have a new option. GameStop is now exchanging unwanted gift cards from other retailers for a GameStop gift card online and in select stores.

Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed if completed online or a gift card is given if the transaction is completed in-store. Customers can either use the gift cards at any U.S. GameStop store location or online.

San Francisco, Calif. - Apple accounted for 51% of the new device activations worldwide during the week leading up to and including Christmas Day (Dec. 19 - 25). According to data from mobile analytics provider Flurry, Christmas Day typically sees the highest number of new device activations and app installs each year, with 2014 following the trend.

An incentive of up to $25 is being offered by Sam’s Club as part of a multifaceted initiative to increase membership, drive sales, promote social media awareness and procure email addresses.

By Greg Van den Heuvel, Pitney Bowes Software

Black Friday traditionally marks the first day of the holiday shopping season. During the most recent holiday season, millions of Americans have participated in the shopping frenzy, which according to CMO.com, accounts for nearly 40% of all annual sales. Black Friday weekend alone accounted for 133 million American shoppers, diving deep into discounts, hoping to land the best deal and get a head start on their holiday shopping.

Retailers set more online sales records this holiday season and that means UPS will be busy in early January.

UPS is projecting its highest volume for return activity will be Jan. 6 when the carrier expects consumers will ship more than 800,000 packages back to retailers and merchants. By the end of the first full week of January, return volume is expected to total roughly four million packages.