Digital Marketing

San Francisco — Mobile shopping platform ShopSavvy, has enhanced its AdOns advertising network to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads.  

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

Since making her debut on Chicken of the Sea labels in 1952, the mermaid has remained nameless. But to mark its centennial this year, the seafood brand invited consumers to submit suggested names to christen the icon for a chance to win $10,000.

Participants submitted more than 49,000 entries, the company confirmed. The winning name? Catalina.

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

Social sharing, editorial commerce and improved targeting are said to be among the technological upgrades leading footwear brand and retailer Steve Madden has made to its Web site.

Founded in 2007, Julep is a fast-growing omnichannel beauty brand that takes a social approach to product development. The brand, which is perhaps best known for its monthly beauty box delivery program, has raised $30 million in Series C financing.

New investors Azure Capital, Madrona Venture Group and Altimeter Capital, as well as existing investors Andreessen Horowitz and Maveron, participated in the round. The new investment brings Julep's total venture funding to $56 million.

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.