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Study: Mobile coupon redemptions exceed norms


Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

• On-demand offer redemption rates averaged between 30% and 50%.

• Retailers who combined email with SMS saw redemption rates of between 15% and 25%, substantially higher than email-only offers.

• Smartphone app users are highly engaged and redeem coupons at average redemption rates of 8%-10%.

• SMS subscribers are highly engaged and redeem coupons at rates substantially above typical print and email rates - between 3% and 10%.

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