Digital Marketing

ShoeBuy, a global online retailer of shoes and clothing, is expanding into footwear manufacturing.

The company has acquired a minority stake in Boston Boot Company. Now, the complete Boston Boot Company product line will be available at ShoeBuy.com, bringing the brand to millions of shoppers. Financial details of the deal were not disclosed.

New York – E-commerce revenue continued its strong growth trend of recent year in 2014. According to the Custora E-Commerce Pulse 2014 Holiday Recap Report, U.S. e-commerce revenue was up 15.6% from the 2013 holiday season.

Black Friday (20.6% year-over-year jump in revenue) and Cyber Monday (15.4% year-over-year revenue growth) were the two biggest single e-commerce shopping days of the 2014 holiday season.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

NEW YORK — A survey conducted in eight world markets during the latter half of January 2015 revealed insights on online purchasing habits of consumers in winter. The survey was jointly carried out with One Hour Translation and Google Consumer Surveys and was based on a sample of 800 respondents — 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.

Former Pep Boys and Bass Pro Shops marketing executive Ron Stoupa has joined the Sports Authority as executive vice president and chief marketing officer.

Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Co.-based company operates 466 locations throughout the U.S. and Puerto Rico.

Ann Arber, Mich. – Domino’s Pizza is launching its Domino’s Tracker digital order tracker for Samsung Smart TV. Domino's customers who have a Samsung Smart TV can track their order each step of the way, from the time it is taken, to when it is put in the oven and sent out for delivery.

This marks the first time that Domino's Tracker is available on any television platform. In order to use the tracking feature, customers must have a 2014 or newer Samsung Smart TV.

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

The “Movie Lovers Sweepstakes” offers film buffs a chance to win one of four grand prize packages of free movies for a year (two tickets per week for 52 weeks) and a $1,000 World Market gift card by registering with their e-mail addresses and other personal information at worldmarketsweepstakes.com.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.