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Tanger Factory Outlets debuts social pop-ups at grand openings


Greensboro, N.C. -- Tanger Factory Outlets is enhancing the grand opening events of its new centers with social media. The company is blending the traditional shopping experience with the excitement of social interaction though three social media activations, or pop-ups.

"Social pop-ups are about enhancing the shopping experience and increasing the number of touch points with our customers," said Steven B. Tanger, CEO of Tanger Outlets. "These new installations at our grand openings provide our customers with a world class traditional shopping experience and the fun of interacting with their favorite retailers on social media for the best deals."

Tanger featured the social pop-ups at the recent grand opening of its center in Savannah, Georgia. The company will also incorporate the pop-ups at each of the three remaining grand opening events it has scheduled for this year: Foxwoods Resort and Casino in Connecticut on May 21, Grand Rapids, Michigan on July 30, and Memphis, Tenn., on Nov. 19.

The pop-up installations will include:

Tanger Dream Cloud: Encourages engagement on Twitter, as Twitter members have the capability of submitting a tweet and instantly receiving both a tangible and digital copy of a coupon.

For shoppers not on Twitter, there is a custom URL that allows shoppers to have the same experience by visiting the mobile site that simply pulls up a link where a shopper virtually taps a button and the coupon or gift card voucher is dispersed on the spot from a suspended cloud.

Tanger Instagram Lounge: Encourages social engagement and social interaction on both Twitter and Instagram. By snapping a selfie in the selfie station and posting it using the #GoTanger hashtag, the shopper’s photo instantly generates and displays on a social wall. The same hashtag allows shoppers to win daily shopping sprees.

Like it or Love it Polling Station: Shoppers walk up to an iPad, tap their favorite fashion item, enter their basic info, and are entered to win the item. In 30 seconds, they have voted for their favorite fashion item and have been entered to win it. Every shopper who enters will also receive a 20% off coupon of a purchase at select stores.

Tanger Factory Outlet Centers Inc. is a publicly traded REIT that operates and owns, or has an ownership interest in, a portfolio of 45 upscale outlet shopping centers in 24 states coast to coast and in Canada, totaling approximately 14.1 million square feet leased to over 2,900 stores operated by more than 450 different brand name companies.

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