Digital Marketing

By Gitte Amstrup Sandlykke, chief marketing Officer, Targit

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

Costco is trying to increase its membership base in Canada with an innovative social media campaign.

The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.

The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.

New York -- Mother’s Day is turning into a goldmine for online retailers. Overall U.S. retail online sales for the week leading up to Mother's Day rose more than 15% compared to the same period last year, according to IBM Digital Analytics Benchmark. Mobile traffic accounted for 46.3% all online traffic, up more than 21% compared to last year. Mobile sales saw strong growth, up more than 43%, reaching over 24.4% of all online sales.
 

Chicago – Despite significant changes in society and online commerce, the mall remains the primary shopping destination in America. Consumer shopping habits have changed, but only slightly, according to JLL’s Shopping Preferences Survey, which polled nearly 3,000 consumers nationwide.

New York – Fast-fashion retailer H&M estimates that it will continue to expand annually at a rate of 10% to 15%, which would take the U.S. store count to more than 400 and the total store count to almost 4,000 stores by the end of the year.

During 2015, the Swedish retailer has thus far announced it will open 61 stores, including the Herald Square flagship in New York City, which will become the largest H&M in the world when it opens on May 20.

Walmart is reportedly testing an unlimited shipping service that could undercut Amazon Prime.

Grapevine, Texas – It’s not something from an episode of the classic black-and-white TV series “The Twilight Zone.” Monsters are coming to a street near you, courtesy of GameStop and Warner Bros. Interactive Entertainment.

Cost Plus World Market is looking to drive summer traffic early with a new celebrity video campaign and sweepstakes.

The retailer of furniture, décor, accessories and gourmet food for every season can enter the Summer Getaway sweepstakes at worldmarketsweepstakes.com for a chance to win one of four grand prize trips for two to Florida, Hawaii, South Carolina, New York, or New Orleans. In addition, each grand prize includes hotel accommodations and a $500 World Market gift card.