Digital Marketing

Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

Lafayette, La. - ARC Group Inc., owner, operator and franchisor of the Dick's Wings & Grill concept, has named Chris Perrella has joined the company as its director of marketing.

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

The strategy includes a cross-platform presence on desktop, mobile and tablet with premier placements on Hulu and Hulu Plus.

Epson, a leading supplier of value-added Point of Sale (POS) solutions, and Mobivity Holdings Corp., a provider of retail customer engagement and marketing technologies, have entered into a strategic partnership to transform receipts from transactional to actionable.

Recent enhancements to Walmart’s website ensure that Andy Murray, the company’s SVP of creative, will have plenty to talk about later this year when he addresses the topic of “Evolving with the omnichannel shopper,” at the Shopper Marketing Conference & Expo.
 

As is the case with many digital companies, RetailMeNot demonstrated it could grow revenue in the second quarter, but generating a profit was a different matter.

Grand Rapids, Mich. - Meijer is running an omnichannel back-to-school promotion offering Back-to-School Bucks, which are available through print and the Meijer digital coupon program, mPerks. Furthermore, customers can customize their own sale and save more than $35 on general merchandise and health and beauty care products the weekend of Aug. 15-16.

Foothill Ranch, Calif. – The Wet Seal Inc. has named Iris Mobile as its mobile messaging agency. Iris Mobile will support the brand's mobile marketing programs with Rich Media Messaging (RMM) to help the retailer strengthen its presence and connect more personally with its mobile customers.

Austin, Texas – Whole Foods plans to expand its loyalty, marketing and home delivery programs. In a conference call with investors, co-CEO Walter Robb said Whole Foods will launch its first national marketing campaign in fall 2014, with a focus on how the retailer is better and different than its competitors.

Goodlettsville, Tenn. - Dollar General, in partnership with Coupons.com, completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across the 40 states the retailer serves. To use the DG Digital Coupon Program, customers may sign up either online or in stores using a numeric identification number, which is typically their telephone number.