Digital Marketing

Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection.

U.S. supermodel Karlie Kloss will star in the retailer's "Fit for You" advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

New York -- There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

The survey revealed that the share of consumers expecting to spend more this year increased significantly year-over-year to 67%, compared to 50% of shoppers in 2014 and 39% who expected to increase spending in 2013.

Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.

The latest back-to-school promotion from Staples includes deeper discounts, a free trip to California for 50 students, and a new TV advertising campaign.

“This is our 29th back-to-school season at Staples. We’re using or knowledge and expertise to help parents, students and teachers get 110% ready for school with our lowest price guarantee,” Parneros said. “Whether shopping on Staples.com or in our stores with our amazing associates, Staples makes it easy to shop for students in elementary school through college.”

Target Corp. is looking to make getting ready for back to school quick and easy for families this autumn with an innovative new way to shop for school supplies.

The retailer is launching a service called School List Assist. The online hub will offer a curated assortment of the most common K-8 supplies on the list and a convenient new way for guests to find what they need. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

Bentonville, Ark. – It’s no secret that a big part of Wal-Mart’s strategy is to maintain its market share in the face of competition from Amazon.com, and maybe even steal some away.

But Wal-Mart is now taking the fight for customers directly to Amazon in a big way with a new pricing and shipping promotion that directly challenges the upcoming July 15 Amazon “Prime Day” event.

Boston – Rue La La is adding some celebrity appeal to its omnichannel partnership promoting cotton. Actress, model and author Molly Sims is the new face of its "Cotton. It's Your Favorite for a Reason" campaign with promotional group Cotton Inc.