Digital Marketing

San Diego -- Following the successful launch of 3D print in six markets across the country, The UPS Store announced it is is expanding 3D printing services to meet the growing demands of its small business customers to nearly 100 additional locations nationwide.

New York -- Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

By Gary Lee, InReality

King of Prussia, Pa. – Online retailers are prioritizing immediate investments in customer-facing tactics such as price, marketing and customer service over strategic infrastructure for the 2014 holiday season. According to the 2014 Holiday Retail Audit, a U.S. survey of more than 1,000 ecommerce and marketing professionals from retailers with revenues of $5 million to $250 million conducted by EBay Enterprise, retailers identified a renewed focus in marketing efforts.

McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.

As part of its recent Fall Expo Event, Plug and Play, a Silicon Valley-based global investor and technology accelerator that specializes in growing tech startups, held a startup pitch competition with 19 companies that are part of its Brand and Retail Accelerator program.

Shopzilla wanted to highlight its recent transformation from comparison shopping to technology driven marketing solutions. To that end, it has changed its name to Connexity.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.

Recent executive leadership changes at Spanx have set the stage for change and a new phase of growth.

The company has promoted Jill MacRae to EVP, global commerce. MacRae began her career at Spanx in sales, and most recently lead all aspects of product and consumer marketing development as the VP of marketing.

Retailers who are blazing the way forward for grocery-as-service are winning the e-commerce battle.
 
The grocery game is not for the faint of heart. It’s a crowded, complicated category, with players ranging from multi-national supermarket kings to ever-present local mom-and-pop markets. Operational nightmares include supplier management and famously miniscule margins. But it’s grocery’s unique complexities that have protected it from e-commerce.
 
Until now.