Digital Marketing

New York -- Google made two announcements on Wednesday, both of which will impact retail.

In the first, the search engine giant said that the “buy” buttons it announced earlier this year will be deployed on a test basis in the next few weeks. The feature, called Purchases on Google, will allow consumers to purchase products directly from ads in select promoted mobile search ads.

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.

Stride Rite is revamping its brand platform to implement product and service improvements, including an exclusive line of footwear at Target.

San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection. 

The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.

New York -- So, how did Amazon make out with its 20th anniversary super-sale event on Wednesday?

Not surprisingly, the online giant wasn’t giving out many details, beyond saying that members shopped at record rates during its first ever “Prime Day.” A different story played out on social media, with consumers expressing frustration and disappointments about the quality of the offered deals.

New York -- One of the nation’s most venerable children’s footwear brands has entered into a deal with Target. The brand is also updating its own in-store experience as it looks to align itself more directly with contemporary shoppers.

Stride Rite is launching Surprize by Stride Rite, an exclusive line of tyke-sized tennis shoes in Target, designed in partnership with Stride Rite.

The "buy" buttons that Google first announced earlier this year are officially coming to search pages very soon.

Google officials made the announcement at an event in New York City on Wednesday and also online. 

The buttons will allow shoppers to purchase items directly from ads in Google search results using the payment information linked to their Google account.