Digital Marketing

New York -- Google made two announcements on Wednesday, both of which will impact retail.

In the first, the search engine giant said that the “buy” buttons it announced earlier this year will be deployed on a test basis in the next few weeks. The feature, called Purchases on Google, will allow consumers to purchase products directly from ads in select promoted mobile search ads.

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.

Amazon.com didn’t give much in the way of details about its sales on Wednesday, but the retailer said members shopped at record rates during its first ever Prime Day.

There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

New York - Online beauty and grooming subscription retailer Birchbox is the latest brand to dip into virtual reality.

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

Houston – Mattress Firm Inc. is giving its customers credit.

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.