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Digital Marketing

  • Macerich Malls and HGTV partner for high-tech “Santa HQ” experience

    New York -- HGTV will launch “Santa HQ,” an immersive experience that transforms the traditional visit with Santa Claus into an interactive journey, at 10 Macerich malls across the country, starting on Nov. 4, and lasting through Dec. 24.  
  • Simon malls to offer Ziploop mobile shopping app

    Indianapolis –- Simon malls will feature the Ziploop mobile shopping app during the 2014 holiday season. The app stores paper, cards, coupons and certificates and stores them on a mobile device, tablet or desktop.

     

  • DSW plans omnichannel ‘Shoe Lover’ promo

    Columbus, Ohio -– DSW Inc. is running a one-day promotion called “National Shoe Lover Day” on Saturday, Oct. 25. Each of the 428 DSW stores, plus dsw.com, will participate.   
  • WD-40 is lubricating the world

    Strong international growth offset a decline in domestic sales at WD-40 where the company produced its highest volume fourth quarter ever.

    Total net sales for the period ended August 31, increased 4% to $97.6 million while full year sales increased 4% to $383 million. WD-40 has a strong international presence and the impact of currency exchange rates favorably impacted results. On a constant currency basis total net sales were $93.9 million for the fourth quarter and $377.7 million for the full fiscal year.

  • New denim brand eyes thick thigh niche

    With a name and a logo similar to another leading denim brand, Keirin Cut Jeans has turned to social media with a Kickstarter campaign to launch its new line.

  • Gavales named CEO at Things Remembered

    Former Talbots and Bloomingdales executive Lisa Gavales was named president and CEO of personalized gift retailer Things Remembered where she plans to further evolve the retailer’s omnichannel offering.

    Things Remembered operates 600 stores nationwide that are integrated with its Web site to allow for online ordering and same day pick up. Gavales will join the company November 10 to fill the position being vacated by Michael Anthony. He is relinquishing the CEO title after eight years but will remain as chairman of the board.

  • Staples exec joins omnichannel furniture firm

    Kyle Marchesseault was named director of marketing at Blueport Commerce, a company that describes itself as the omnichannel solution for the $78 billion furniture industry.

  • Radically redefining the Starbucks experience

    Portland will be the proving ground this fall for a new mobile commerce initiative from Starbucks called Mobile Order and Pay that is part of the company’s broader effort to radically transform the retail experience.

  • Survey: 63% of online shoppers never familiar with Alibaba

    Los Angeles -- More than half (63%) of U.S. online shoppers are not familiar with Chinese e-commerce giant Alibaba.com, according to a survey by Bizrate Insights, a division of Connexity (formerly Shopzilla).

     

    Interestingly, respondents not familiar with the Alibaba brand or website skewed toward younger generations and women (who traditionally are the decision makers behind the lion’s share of retail).

     

  • Report: Total online Thanksgiving Day sales to top $1 billion

    Wilmington, Del. -- Total online Thanksgiving Day sales will top the $1 billion mark this year for the first time ever, increasing year-over at least 23.4%, with most purchases made after 6 p.m., according to BestBlackFriday.com, a website providing information regarding holiday sale pricing, shopping tips and news.  
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