Digital Marketing

Seattle – Amazon.com is always trying to improve its overseas operations, and now the e-commerce titan is “getting the picture” in the U.K. market. According to TechCrunch, Amazon has opened a 46,000-sq.-ft. photography studio in London.

A unique arrangement between Starbucks and ride-sharing service Lyft should serve as a blueprint for the rest of the retail industry when it comes to developing unconventional partnerships that lead to new growth possibilities.

Portland, Ore. – Specialty membership-based outdoor retailer The Clymb targets active consumers with an active, content-driven marketing strategy. The Clymb drives people to its e-commerce site with content such as photos of outdoor activities on social networks like Instagram.

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.

Target is always trying to appeal to a younger, hipper crowd, and its 2015 back-to-school marketing strategy is no exception.

The retailer has launched a new digital tool, Target Made For U College Styler, that allows the digitally inclined college crowd to design and shop for their dorm rooms and apartments.

New York – In a consumer culture obsessed with nostalgic “throwbacks,” a retail brand from the not-too-distant past is coming back. Specialty apparel brand Limited Too, which was consolidated into the Justice banner by then-parent company Tween Brands in 2009, is making a return.  

Seattle – Sales growth outpaced that of expenses during second quarter 2015, leading to a rare report of positive net income at Amazon.com Inc. Amazon reported net income of $92 million, compared to net loss of $126 million the same quarter the prior fiscal year.  

Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.