Digital Marketing

Bentonville, Ark. – Busy moms who need tooth wipes, or maybe more well-known baby items, have a new resource in Wal-Mart. In a post on the official Wal-Mart blog, Diana Marhsall, VP of baby for Wal-Mart U.S., says the retailer is expanding the products and services for moms (or anyone else) shopping for baby needs.  

Target is always trying to appeal to a younger, hipper crowd, and its 2015 back-to-school marketing strategy is no exception.

The retailer has launched a new digital tool, Target Made For U College Styler, that allows the digitally inclined college crowd to design and shop for their dorm rooms and apartments.

Apple CEO Tim Cook says the Apple Watch is off to “a great start,” although the company did decline to provide specific sales figures for the watch in its third quarter report on Tuesday.

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

Goodlettsville, Tenn. – Dollar General is taking a decidedly modern approach to the age-old tradition of back-to-school shopping. The retailer is offering its Fast Way to Save digital coupon program through Aug. 15.

To enroll or upload these coupons, customers may login to their electronic DG Digital Coupon account either through Dollar General’s website or through the DG mobile app

Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members.

San Francisco – Digital marketers are mobilizing their efforts. According to a new study from marketing software provider Kenshoo, phone and tablet-based year-over-year (YoY) spending globally increased 167% for paid social ads and 37% for paid search in second quarter 2015.

Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.

During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.

In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.