Digital Marketing

Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.

More than 362,000 votes were cast online in an innovative approach Walmart used to determine how $3.7 million in donations would be allocated among food banks nationwide.

New York -- Delivery Agent announced a deal with online retailer Overstock that will enable consumers with Smart TV and connected device homes to shop for items on Overstock directly from their television via Delivery Agent's ShopTV t-commerce platform.

Running now through Oct. 15, the "Overstocktober" campaign will enable viewers to buy products directly from Overstock television commercials.

Los Angeles -- Sephora, Express, Art of Shaving and Things Remembered are among the retailers using a new, in-mall mobile retail solution from StepsAway.

Overstock has enlisted Delivery Agent for its first TV commerce campaign, called "Overstocktober," which will enable viewers from now through Oct. 15 to purchase products directly from Overstock television commercials.

The online retailer is leveraging Delivery Agent’s ShopTV t-commerce platform so shoppers with Smart TVs and connected device homes can purchase items on e-retailer’s site directly from their television.

As part of its digital strategy, Avon has revamped its website.

"The Avon representative and her social circles have been the core of our business for more than 125 years," says Matt Harker, VP, Avon North America marketing. "The new site and a recently launched social media center help to forge strong connections between the representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."

Cautious spending and a spending divide that has bifurcated the American holiday shopper into two distinct segments,  are two of the 10 big trends that are expected to drive the 2014 holiday shopping season, according to a new report from PwC US and Strategy&.

Holiday sales are projected to grow at their fastest level in years, rising 4.1% to nearly $617 billion after a 3.1% increase last year, according to an annual forecast released by the National Retail Federation.

With average in-store purchases exceeding online sales by two and three times, popular online-only retailers, including Birchbox, Piperlime, Bonobos and Blank Label are continuing their expansion into physical storefronts, further accelerating the trend of online retail concepts expanding their omnichannel sales strategy to include physical locations.

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report released Tuesday from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."