Digital Marketing

Wayne, N.J. –- Toys 'R' Us Inc. is releasing The Great Big Christmas Book, the company’s annual holiday gift guide. More than 8 million Toys 'R' Us customers will receive a special edition of The Great Big Christmas Book, with deals valid Sunday, Nov. 2 through Saturday, Nov. 22, plus several “Ultimate Wish Saturday” events to be held throughout the month.  

Tampa, Fla. -- Outback Steakhouse is introducing Click Thru Seating. With Click Thru Seating, customers visit Outback.com from any connected device to view the current wait time at their local Outback restaurant and put their name on the waitlist for now or later.    Unlike a traditional reservation, late customers will not be dropped from the wait list or penalized. The service will also soon be available on the Outback mobile app.  

Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.  

By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.  

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

Office Depot, Inc. is continuing its holiday initiatives.  The merchant, formed by the merger of Office Depot and OfficeMax, has announced its “Your Holiday Workshop” campaign being kicked off across all store locations and online on Nov. 2. 

To address the volume of early shoppers, Office Depot and OfficeMax will unveil exclusive daily and weekly product deals from its most popular shopping categories including technology, printers, and furniture alongside other business and home office supplies.

Plug and Play brings together retailers and start-ups who offer specific technology and expertise that can relieve merchants’ pain points. Customer Disruption highlights one of those start-ups in each issue with a brief Q&A. This issue, the spotlight is on Polina Marchenko, CEO of KptnCook.   What does KptnCook do?  

Carle Place, N.Y. –- 1-800-Flowers.com reported a net loss of $4.58 million for the first quarter of fiscal 2015, a slight improvement from the $4.64 million net loss reported in the same quarter a year earlier. Expenses drove the company’s net loss.  

Bentonville, Ark. –- Wal-Mart Stores Inc. has reportedly apologized for offering Halloween outfits labeled as “fat girl” costumes on its e-commerce site. According to Bloomberg, Wal-Mart issued the apology after receiving social media criticism from offended consumers.