Digital Marketing

Facebook is preparing to make a change on Instagram that will have a big impact on social shopping and retailers.

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

Minneapolis -- Best Buy is moving further ahead in its quest to make shopping across platforms as easy as possible for consumers.

The retailer, in partnership with American Express, has integrated new technology that allows Amex card members enrolled in the Amex Membership Rewards program to use their points for online purchases on BestBuy.com.

On the heels of Amazon's Prime Day promotion, Walmart.com is kicking off hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.

According to Walmart, traffic to Walmart.com doubles in the four days from July 31 to Aug. 3 as customers turn their attention from the pool back to school. So Walmart is kicking off Back to Class Cyber Days online and on its mobile app, featuring 30% more Rollbacks and hundreds of exclusive discounts.

Online home furnishings retailer Wayfair is partnering with Sherwin-Williams on a digital tool that aims to help shoppers plan and execute their DIY projects.

Wayfair.com plans to launch a Restore & Renew DIY Hub: a custom-designed online resource that features four Sherwin-Williams Diversified Brands, including Purdy, Krylon, Thompson’s WaterSeal and Minwax, with exclusive content that will help consumers bring their DIY projects to life. 

Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.

Las Vegas - American consumers are increasingly comfortable with shopping through their smartphones, and many are using digital channels like social media and email marketing to engage with apparel brands.

According to a survey by advertising/marketing technology provider Fluent Inc., roughly 30% of respondents said that they have bought clothing using their smartphones.

Whole Foods Market Inc. says it is taking the right steps to position itself for the long term and sees demand for more than 1,200 stores in the United States despite reporting a lackluster increase in same store sales for the third quarter.  

The health foods grocery retailer posted a same store sales increase of just 1.3% for third quarter ended July 5. Analysts had expected a 3% increase. The company did report  earnings of 43 cents per share on $3.63 billion in revenue. Total sales increased 8% to a record $3.6 billion.