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Physical stores remain go-to location for cosmetic and grooming purchases


Beliefs that online shopping has replaced brick-and-mortar shopping are exaggerated, especially when it comes cosmetic and grooming purchases, according to a new The Harris Poll.

The survey, which studied 2,223 adults aged 18 and older from Sept. 19-Oct. 3, found that since 2014, brick-and-mortar retailers continue to be the most popular location for grooming and cosmetic purchases, with approximately nine in 10 consumers buying hair styling products, shampoos, conditioners, cosmetics, non-sunscreen products with SPF protection, and sunscreen and physical stores. Pharmacies were in the top three purchase locations for many of these products, as well as facial/skin care products and hair coloring products.

More specifically, pharmacies ranked No. 2 at 39% of cosmetic purchases among those who surveyed, only trailing big-box stores.

The Harris Poll also concluded that consumers will continue to purchase cosmetic and grooming products in physical stores. Two-thirds of those surveyed said they’re more likely to purchase health or cosmetic products in-person when there are new products to try, and 57% agree that since computer screen colors vary, it’s important to buy products in-person when buying for the first time.

Conversely, approximately three in 10 consumers are likely to turn to online retailers for a variety of cosmetics and grooming purchases, including hair styling products, hair coloring products, and non-sunscreen SPF products.
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