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Cross-Merchandising

  • Petco’s holiday appeal includes digital element

    Cute cat videos and funny dog tricks are everywhere on the Internet so it only stands to reason that Petco would unleash customers’ creativity with an Instagram contest as part of a larger holiday initiative.

    Petco is encouraging shoppers to enter its holiday photo contest from Nov. 23 to Dec. 18 by submitting photos of their pets showing holiday spirit by following @petco and posting photos with #JoyLovePetsContest on Instagram. A winner will be selected every Friday and will receive a $1,000 Petco gift card.

  • Staples setting holiday Style standard

    Office products are getting a stylish makeover at Staples with two designer-driven collections arriving mid-November.  “Style at Staples” is the name of a new assortment that features the new designs by Cynthia Rowley and British stationary brand Paperhouse.

  • American Beagle returns

    American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

  • Ben & Jerry puts local spin on largest flagship to date

    San Francisco -- Ben & Jerry’s has opened its largest flagship to date, a 3,000-sq.-ft., two-story location in São Paulo, Brazil.     Designed by Tesser, a San Francisco strategic branding and design firm, the property showcases the company's social mission along with its iconic ice cream treats.   
  • Study: Twitter users are strong holiday shoppers

    San Francisco –- Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. According to a new study conducted by brand research firm DB5 for Twitter, more than a third (34%) of Twitter users have already begun thinking about holiday shopping, and 81% say they love holiday shopping, compared to 56% of non-users.  
  • At Barnes & Noble science is all fun and games

    When it comes to science and learning, it’s ok to fool around, according to Barnes & Noble.  The nation’s largest retail bookseller and the provider of digital content and educational products is launching a one-of-kind Educational Toys and Games Science Center in select stores nationwide and online. 

  • Look what Santa put under Whole Foods' tree

    Whole Foods has a tendency to zig when other retailers zag and it is doing just that with a new line PBS Kids branded toys this holiday season.

    No bright shiny plastic toys will be found on Whole Foods shelves. Instead, the natural grocer struck a deal with PBS Kids to offer a line of educational and sustainable wooden toys and plush products for kids ages six months to three years. Each item in the PBS Kids line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials, according to the companies.

  • Quiznos expands into Middle East, Asia

    Denver -- Quiznos continues to expand its international development with growth into seven countries in Asia and the Middle East. This is the latest addition to an international development strategy to open more than 1,000 restaurants in more than 40 countries by 2020 and will widen the company footprint abroad through the help of international master franchisees.  
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