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Study: Twitter users are strong holiday shoppers


San Francisco –- Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. According to a new study conducted by brand research firm DB5 for Twitter, more than a third (34%) of Twitter users have already begun thinking about holiday shopping, and 81% say they love holiday shopping, compared to 56% of non-users.

Twitter users also plan to spend more in the coming months than non-users: 24% plan to spend $1,000 or more during the holiday shopping season compared to 10% of non-users. At the top of their lists are clothing or shoes (75%); gift certificates (71%); movies, music or video games (65%) and electronics (63%).

Most users (87%) also said that when holiday shopping, they end up getting a few extra things they didn’t intend to buy, more than the 71% of non-users who said the same. More than half of users (52%) say they learned about a product they later purchased because of Twitter, and 39% say Twitter serves as their new holiday shopping list. Many users (54%) check Twitter to learn about products when at a retail store.
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