Coupons/ Rebates/ Pricing

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

Seattle -- Amazon has released an early preview of some of the deals that will be offered on July 15, as part of its first-ever Prime Day anniversary extravaganza. The promotion, which Amazon claims will be bigger than Black Friday, has caused Walmart to offer its own super-sale online on Wednesday.

Target Corp. is looking to make getting ready for back to school quick and easy for families this autumn with an innovative new way to shop for school supplies.

The retailer is launching a service called School List Assist. The online hub will offer a curated assortment of the most common K-8 supplies on the list and a convenient new way for guests to find what they need. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.

A unique sponsorship and promotional effort that only a retailer based in Southern California would think of is set to begin August 1.

Petco is the title sponsor of the Unleashed by Petco SurfDog Competition to be held in Imperial Beach just south of San Diego on August 1. It is the 10th time the event has been held and the second year San Diego-based Petco has served as lead sponsor to promote its relatively new 100 store Unleashed by Petco concept which focuses on natural and organic products.