-
Survey: Half of consumers to begin holiday shopping pre-Black Friday
Austin, Texas -- Nearly half (46%) of consumers plan to start their holiday shopping before November this year, and one in four intend to have their holiday shopping completely finished by Black Friday. According to the RetailMeNot Shoppers Trend Report survey, conducted in conjunction with The Omnibus Company, 15% of consumers pick up winter holiday gifts throughout the year to spread out the cost. Other notable findings include: -
Online urgency comes to Amazon Prime
Amazon has sweetened the value proposition for its Prime members this holiday season by offering a 30 minute head start on select Lightning Deals on Amazon.com and daily sales events at MyHabit.com.
The early access deals feature is the latest enhancement to Amazon’s Prime membership which is best known for providing free two day shipping to members who pay a $99 annual fee. The feature brings elements of the competitive shopping behavior to Amazon by creating a sense of urgency to make purchases before the goods are gone.
