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  • Here’s why retailers’ social media activity is so important

    Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.

    That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.  

  • Whole Foods Market in mea culpa

    New York -- The top executives at Whole Foods Market have issued a mea culpa via social media in regards to an investigation that found instances of incorrectly priced products at their stores in New York City.

  • PetSmart helps cool off hot dogs this summer

    PetSmart is launching a promotion to bring panting pups and their owners into the store for heat relief this summer.

  • TGI Fridays offers social burger 'jump balls'

    Carrollton, Texas – The range of social media keeps expanding, and TGI Fridays is now including burgers. The casual dining chain has launched “Buy A Burger, Give A Burger,” a new promotion that allows customers to let their friends compete for free burgers through social media.

  • Michaels crafts a low-cost summer for kids

    Michaels is giving children a Passport to Imagination this summer with a new free program.

    This year, the low-cost, in-store sessions will focus on summer vacation fun, including lake picnics, afternoons at the beach, county fairs, music festivals and more. Passport to Imagination begins July 6 and will run through Aug. 21 in all Canadian stores, with three classes per week, on Monday, Wednesday and Friday from 10 a.m. to noon.

  • Consumers — especially millennials — will pay for loyalty programs

    Cincinnati -- Consumers, especially millennials, are willing to ante up for fee-based loyalty programs.

    In a survey by LoyaltyOne, 62% of respondents said they’d consider joining a fee-based rewards program if their favorite retailer offered one. The number was even higher among millennials with 75% of 18-24 year-olds and 77% of 25-34 year-olds saying they’d consider joining a fee-based rewards program.

  • Allen Edmonds’ ‘Gone in Seconds’ online promotion

    Port Washington, Wis. -- Allen Edmonds, the 93-year-old premium men’s shoe brand, is embracing the digital age.

    The company is offering its first-ever “Factory Seconds” flash sale on its web site. The seven-day-long sale starts June 26 and ends on July 2.

  • Making sense of Walmart’s new supplier agreement

    Walmart’s interpretation of EDLP and a desire to simplify operations with a uniform supplier agreement sparked confusion this week among those unfamiliar with the company’s business model.

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