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Washington, D.C. - While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015 report, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25% of retailers surveyed cite Facebook as a top acquisition platform.

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.

Austin, Texas – Parents are always telling their school-aged children that character is key, and they also apply a version of that maxim to back-to-school shopping. According to a recent survey by RetailMeNot, parents say their kids want school supplies featuring popular characters from films and TV shows.

Respondents indicated their children want "Minions"-themed school supplies the most (33%) followed by "Jurassic World" (31%), "SpongeBob" (24%) and "Star Wars" (22%).

Grand Rapids, Mich. – Back-to-school shoppers are both willing to spend more and also seeking savings this season. According to a new survey that department store chain Meijer conducted of its customers, approximately 92% of households with school-age children plan to spend the same amount or more than the previous year for back-to–school supplies.

New York – Macy’s Inc. is attempting to make charitable donations fashionable. The retailer’s new Fashion Pass program provides customers 15%-20% off storewide, plus $10 off a $30 purchase, when they give $5 at the register from July 22 to Aug. 15.

Macy's is introducing an innovative way for shoppers to give back to a wide variety of their favoritie charities.

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.