Tanger hits the NASCAR track with car sponsorship

Tanger Outlets is putting its pedal to the metal marketing-wise, signing on as lead sponsor of Martin Truex Jr.’s No. 78 NASCAR racer and his Furniture Row Racing Team.



The striking red-and-black Tanger Toyota will debut at the Federated Auto Parts 400 on Sept. 10 at Richmond International Raceway in Virginia before motoring on through the 10-race Chase playoff series.



In announcing the company’s first-ever NASCAR alliance, president and CEO Steven Tanger said that “Tanger Outlets is known for its competitive spirit and partnerships with winning brands.”



Indeed, this deal marks a linkage with another retail company that aligns different brands in a single theme setting. The Mansfield, Ohio, based Furniture Row groups Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress in its centers nationwide.

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