Lucky, Save Mart launch rewards program

Modesto, Calif. -- Lucky and Save Mart announced the launch of a rewards program driven by an integrated smartphone platform targeted to fit into the busy lifestyle of today’s shopper.



Named appropriately for each banner, Save Mart shoppers can start using the “Save Smart” program starting March 4 at stores throughout Sacramento, the Central Valley and Reno. “Lucky You” will launch in Bay Area Lucky stores on March 18.



“Our new rewards program is distinctive and unique,” said Nicole Pesco, co-president and chief strategy and branding officer. “This comprehensive platform establishes a shopping profile for each member — providing them a fully integrated space to plan meals by browsing our online recipe database, creating shopping lists, clipping electronic coupons and viewing the weekly ad — simplifying the shopping experience when they arrive at the store. “



In addition, members of the new “Save Smart” and “Lucky You” programs will accrue airline-style points that can be redeemed for a variety of in-store rewards.”



The “Lucky You” and “Save Smart” rewards program offers three key benefits, all customized for the shopper.