Marketing Tactics

New York – Specialty apparel retailer FullBeauty Brands has signed a long-term renewal agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Alliance Data will launch the newly branded credit card programs tailored for FullBeauty Brands and work to enhance the company's long-term loyalty efforts through a new integrated rewards program.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

Framingham, Mass. - The majority of small business leaders (87%) are optimistic about the year ahead. According to a recent Staples small business survey conducted online by Research Now, leaders are focused on results, with the top three small business goals in 2015 consisting of increasing revenue (76%), driving profits (70%) and gaining more customers (70%).

Promotional marketing (46%), better organization (38%) and software technology upgrades (35%) are the top tactics small businesses plan to use to meet these goals.

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.

Jackson, Miss. – Newk’s Eatery is entering the San Antonio, Texas area as part of a broader expansion plan that includes 30 new franchise and corporate stores in 2015. The fast-casual dining chain has signed a franchise agreement with Stephen Kuehler, who will lead the chain's expansion into the San Antonio area.

Atlanta – UPS wants to take on your problems. The company has unveiled a new positioning message, United Problem Solvers, which communicates the company’s capabilities to solve problems for all customers.

UPS still loves logistics, but a new marketing campaign from the company puts a finer point on the range of problem-solving abilities alluded to when UPS first asked, “What can Brown do for you?”

United Problem Solvers, the new brand positioning from UPS, is designed to communicate the company’s unique capabilities to solve problems for all customers, ranging from small businesses to the largest global enterprises.

Dallas – 7-Eleven is the latest in a growing lineup of retailers that has entered the mobile loyalty space. Just launched on the 7-Eleven mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased.